Home / Knowledge / News / Apparel/Garments / American Apparel opens first Kids Store
American Apparel opens first Kids Store
02
Dec '09
American Apparel the vertically integrated clothing manufacturer based in downtown Los Angeles, has opened the first American Apparel Kids store in Berlin, Germany.

The 829 sq. ft. store on Alte Schonhauser Strasse, previously a California Select Vintage location, has been redesigned to exclusively stock American Apparel's expanded Kids line. The store is the first retail location dedicated to featuring the collection, which now features more than 30 new styles and an array of new fabrics and colors. American Apparel has had a retail presence in Berlin for more than four years and long hoped to bring a broader range of kids clothes to the growing neighborhood customer base.

"This neighborhood in Berlin is an area where an internationally diverse culture and the arts have mixed with a boom in new families to create a very unique place for raising children. It has some of the most vibrant public parks and playgrounds we've seen and was at the top of our list of places to test out an American Apparel Kids store. Many of our Berlin customers are starting families and want the same things from children's clothing that they've come to expect from our adult garments - reliable, versatile pieces that do their job and look great. We're excited to devote a whole shop to this category in Berlin," said Marsha Brady, a creative director for American Apparel.

The models featured in the American Apparel Kids photos are children of American Apparel employees, shot by American Apparel employees and featured both in the shop's graphics and on the company's website and advertisements. In fact, the American Apparel Kids collection itself came as the result of the internal demands of American Apparel employees with children who wanted kid-sized versions of their favorite styles for their own families.

"It was as much about the clothes being as cute as it was about them being functional and exactly what parents need. When a great basic staple fits, it's a relief to know I can get a new one in a bigger size seasons later when my son grows out of it," said Sue Tsai, a mom and designer who developed many of the products for the new launch.

In addition to staples like one-pieces, socks, and t-shirts, the Berlin store will carry new pieces such as Knit Stripe Crew Neck Sweaters, Printed and Shiny Leggings, backpacks and suspenders. American Apparel is also currently developing kids leotards, kids rain parkas and baby slings, all of which will soon make their way to the new store.

American Apparel Inc


Must ReadView All

Equate posts best Q12018 results since inception

Textiles | On 21st May 2018

Equate posts best Q12018 results since inception

Equate Group's first quarter results for 2018 are the best since its...

India’s GDP expected to grow by 7.7% in Q1 2018: Report

Textiles | On 21st May 2018

India’s GDP expected to grow by 7.7% in Q1 2018: Report

India’s gross domestic product (GDP) is expected to grow at the rate...

Courtesy: OmniBloq

Textiles | On 21st May 2018

Bolger & O’Hearn to display OmniBloq DWR at Techtextil

Bolger & O’Hearn, a leading specialty chemical company, will showcase ...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search