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OCM unveils flagship store in Amritsar
Dec '09
OCM India Ltd, a textile mill with a lineage going back by decades and which specialises in wool fabrics has unveiled its first flagship store in Amritsar, by the name of 'OCM Emporio'. This showroom, which is located outside the OCM mills plant, has a floor space of approximately 3,000 sq. feet and will stock the whole product range of the OCM brand.

Giving details, the CEO of OCM India, Mr Rajeev Surana said that, “Under one roof, the outlet would have all the brands of OCM India like, OCM Suitings, Burlington Worldwide (Luxury Suiting's) Splenza (Suits, Suit Separates, Jackets and Trousers), blankets, shawls and lohis.

He said that they will also be revamping all of their existing stores in various cities across India, along with adding new stores to the existing network with greater focus on tier II, III and IV cities, with latest fashion trends.

OCM is also unveiling 'Summer10' collection by end of this week and in many styles, available in blends of wool, polyester, viscose, linen and silk and have a 'satin' or 'suede' finish, which is the latest trend in the fashion capitals of the world.

The summer collection customer will have additional choice in light weight poly wool and pure linen suits in summer colours. The jackets would be available in pure cotton and linens while the trousers would be in polyester wool blends, rayon, pure linens and cottons, he added by saying.

Fibre2fashion News Desk - India

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