Home / Knowledge / News / Apparel/Garments / Brand acceptance only through exclusive outlets – Director, Turtle
Brand acceptance only through exclusive outlets – Director, Turtle
04
Dec '09
Turtle is one of India's fastest growing menswear brands, with a reputation for providing formidable value and international style across a range of shirts, t-shirts, trousers & accessories. Every Turtle design is created at the fully equipped Italian studio by a group of fashion designers with an eye for the sharpest trends in men's fashion.

This is why; the brand stands for products that would be at home anywhere in the world. Innovation & creativity are the hallmarks of Turtle design. Targeted at the young urban professionals, the brand Turtle addresses and brings out a different side of one's personality and its range encompasses a range of Trousers, T-shirts, Suits, Blazers, Denims, ties, cufflinks, wallets, belts, socks, inner wear handkerchiefs, nightwears, traveling kit, document bag, laptop bag, key rings etc.

In 400 cities across the country, people have discovered Turtle. From a modest beginning, it is now a brand to be experienced at 40 Exclusive Turtle World stores and over 800 other leading outlets including Brand Factory, Central, Globus, Lifestyle, Pantaloons & Shopper's Stop and at over 1,000 multi-brand outlets in 400 Indian cities.

As any good corporate citizen, Turtle has a responsibility to the society, which they fulfill through courage, ingenuity, vision & professional service of the highest standard. Turtle plays an important role in saving the turtles in Orissa. Every time one buys a Turtle product, the customer contributes to the Wildlife Society of Orissa and currently Turtle is involved in two conservation projects for freshwater & marine turtles.

Fibre2fashion took the opportunity to speak exclusively to Mr Amit Ladsaria, Director, Turtle Ltd, who is a first generation entrepreneur and also one of the founders of the organisation, which within a short period of time has been able to find a toehold in the fiercely competitive Indian apparel retail markets, along with a pan-India presence to boot.

We began by asking him us to reveal the reasons for the remarkable growth achieved in such a short span of time, to which he said, “Turtle from the beginning has focused on distribution. We opened our first store in Kolkatta way back on 18th October, 2000, but eventually we have felt that despite our presence in multi-brand outlets, the brand image, customer acceptance and confidence can only be achieved through exclusive outlets and presently we have 40 exclusive outlets across India, which has been able to give an additional boost to our brand image, which has led to the brand gaining confidence among customers”.

Next we asked him the reason for apparel brands aligning with big retailers to which he explained, “Association with big retailers gives us an edge over our competitors in terms of sale, better penetration across India and brand image. Big retailers who are mostly chain stores provide a better platform to our brands, due to the high number of footfalls which these stores generate, along with which, at one go, we are assured of a pan-India presence”.


Must ReadView All

Courtesy: Rieter

Textiles | On 22nd Aug 2017

Rieter unveils new generation of RDB-D 50 draw frame

Rieter, a producer of textile machinery and automobile components,...

Courtesy: Alizilla

Textiles | On 22nd Aug 2017

‘New Retail’ strategy Alibaba’s focus in next 15 years

Alibaba executive vice chairman Joe Tsai has said that the next 15...

Courtesy: Eurovet/ Interfiliere Shanghai

Textiles | On 22nd Aug 2017

Interfiliere Shanghai to focus on textile printing

Interfiliere Shanghai, the leading trade show for intimates,...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search