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Boy Meets Girl virtually drives holiday sales
Dec '09
While Bloomingdales is selling the Boy Meets Girl “Coco” Hoodie, nearly one million members of Fashion Fantasy Game are about to get one for free – virtually. Fashion Fantasy Game (FFG), a robust online fashion game and community for teen girls, and Boy Meets Girl, an edgy yet casually classic young contemporary apparel brand, announced a unique integrated marketing campaign that will use virtual goods to drive real-world sales.

As part of the promotion, all FFG members will receive a free virtual version of Boy Meets Girl's Coco Hoodie, which is expected to be one of the hottest gifts for teen girls and young women this holiday season.

“Like digital goods, virtual goods have changed the way this generation shops for real products,” said Nancy Ganz, founder and CEO of Fashion Fantasy Game. “Today, teens are used to being able to sample a song and download to purchase; our savvy Fashion Fantasy Game audience is ready to try on outfit virtually and then purchase the real thing with a few more clicks. Boy Meets Girl is a hot clothing brand that has been featured in major fashion publications as well as hit TV shows like Gossip Girl, Vampire Diaries, Sex & the City, and America's Next Top Model. It makes perfect sense that they've taken the next step to develop a rich and interactive relationship with our trend-setting Fashion Fantasy Game community to promote holiday sales.”

“In this competitive retail environment, Boy Meets Girl's marketing needs to be as innovative as our fashions,” said Stacy M. Igel, Founder and Creative Director, Boy Meets Girl. “Fashion Fantasy Game features the best of social networks and virtual worlds, offering our brand a powerful way to have nearly one million potential customers try on our signature item in the privacy of their own homes on their PCs.”

Fashion Fantasy Game members can also work with the Boy Meets Girl's look and logo as they create their own virtual fashion lines or clothing stores in FFG; watch video from Boy Meets Girl's Spring 2010 fashion show at last month's L.A. fashion week in the R. Lilly Cafe; and even enter their virtual designs in an FFG Boy Meets Girl design competition.

Boy Meets Girl design contest submissions will be judged by Ms. Igel who will pick the finalists, 20 designs created by FFG members. The FFG community will then vote for their favorites to select the winning design. The top three designers with the most votes, will each receive a real Boy Meets Girl Coco Hoodie and VIP memberships to FFG.

Boy Meets Girl

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