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Sitka launches performance outerwear hunting gear
Dec '09
Sitka announced that it will launch a new system of performance hunting gear optimized for wooded environments. The Sitka forest system features base layers, mid-layers and outerwear to keep hunters comfortable, protected from the elements and effectively concealed from their prey. Napa-based Sitka has been manufacturing performance hunting gear for open country hunters since 2005.

The launch of forest gear is a significant step into a new market for the fast-growing Sitka brand. Up to 78% of the more than $10.7 billion hunting gear market consists of hunters who hunt whitetail deer in forest environments.

"Sitka's guiding principle has always been to design and manufacture the highest quality gear for the performance hunter," said Sitka Founder, Jonathan Hart. "Whether that hunter is actively stalking prey in the mountains, or poised for hours in a tree stand, we want him to stay comfortable, concealed and focused -- improving his chances of success."

Managing Heat and Moisture:
The Sitka system of gear relies on basic scientific principals of heat and moisture management. Moisture-wicking base layers keep skin dry -- cooling hunters in warm environments and highly active hunts, and keeping hunters warm in colder temperatures. Sitka outerwear uses a combination of insulation like down and PrimaLoft and high-tech protective textiles -- including waterproof, breathable GORE-TEX and windproof, breathable WINDSTOPPER technical fabrics -- to shield the wearer from the elements. Hunters can layer Sitka gear in combination to suit the conditions they face in the field.

Sitka designed the new forest system of gear to address the specific challenges of hunting in a forest environment, which often requires hunters to endure long sedentary periods in adverse conditions, including extreme cold and precipitation.

"Until now, the Sitka system was suitable for active cold-weather hunts, where there is an expected level of exertion and heat generation from the hunter," commented Hart. "With the introduction of the forest line, our gear now can provide ultimate warmth and comfort in severe cold even when a hunter needs to remain still."

Key pieces of gear in the new Sitka forest system include:

Incinerator Jacket and Bib:
The Incinerator Series combines down and GORE-TEX for waterproof warmth. A GORE-TEX shell protects a cozy 700-fill down interior from rain, snow and wind. Heavy articulation through the arms, seat, and legs enhances a finished fit for a full range-of-motion and minimally restricted climbing and bow or rifle shooting.

Downpour Jacket and Pant:
Downpour outerwear features the waterproof and breathable GORE-TEX Paclite shell with a lightly brushed face for quiet whitetail forest encounters. The minimalist build of the jacket enhances its packability and the fully articulated legs of the pants maximize fit for extended sitting situations.

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