Home / Knowledge / News / Apparel/Garments / Frederick's of Hollywood to share the Sexy with Vault
Frederick's of Hollywood to share the Sexy with Vault
09
Dec '09
Building upon more than 60 years of success in the women's intimate apparel business, Frederick's of Hollywood Group Inc has launched a licensing program for the 'Frederick's of Hollywood' brand. Vault Agency, a leading licensing firm, has been hired to manage the global licensing initiatives for the Company.

"There are numerous product segments in which we believe the Company can successfully license its 'Frederick's of Hollywood' brand, building upon a long history with female customers. We are currently in discussions with several potential licensees and will announce any agreements as appropriate. Frederick's of Hollywood is synonymous with 'sexy' around the world and we will ensure that all its licensed products reinforce that image," stated Thomas Lynch, the Company's Chairman and Chief Executive Officer.

Mr. Lynch continued, "We are excited to have Vault Agency represent the Company with its licensing initiatives. They have extensive experience identifying licensing and marketing opportunities for well-known companies and entertainers. The licensing programs that Vault Agency creates provide brand extension opportunities into merchandise categories, including clothing and fragrances, as well as additional brand building media opportunities in television, live entertainment and co-branded ventures."

Based in Los Angeles, Vault Agency is headed by Amrita Sen, a graduate of the Wharton School of Business and Harvard Business School. Ms. Sen's company represents corporate clients and celebrities in the area of merchandise licensing, sponsorships and endorsements, including music clients such as 50 Cent, Sony Music Publishing, Universal Music Publishing and the family of Jimi Hendrix; video game companies Nintendo and CAPCOM; fashion clients such as English Laundry and Fender Apparel; and corporate/institutional clients including The United States White House Gift Shop.

Frederick's of Hollywood Group Inc


Must ReadView All

Chinese firm sets up textile-garment chain in Vietnam

Apparel/Garments | On 13th Dec 2017

Chinese firm sets up textile-garment chain in Vietnam

Worldon Vietnam Co. Ltd under the Chinese Shenzhou Group is likely to ...

Courtesy: SATO Global Solutions

Information Technology | On 13th Dec 2017

Sensor networks improve inventory management

Sensor networks like radio frequency identification (RFID) and smart...

CMAI hails review of FTP as 'progressive package'

Apparel/Garments | On 13th Dec 2017

CMAI hails review of FTP as 'progressive package'

The Clothing Manufacturers' Association of India (CMAI) has hailed...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search