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Frederick's of Hollywood to share the Sexy with Vault
Dec '09
Building upon more than 60 years of success in the women's intimate apparel business, Frederick's of Hollywood Group Inc has launched a licensing program for the 'Frederick's of Hollywood' brand. Vault Agency, a leading licensing firm, has been hired to manage the global licensing initiatives for the Company.

"There are numerous product segments in which we believe the Company can successfully license its 'Frederick's of Hollywood' brand, building upon a long history with female customers. We are currently in discussions with several potential licensees and will announce any agreements as appropriate. Frederick's of Hollywood is synonymous with 'sexy' around the world and we will ensure that all its licensed products reinforce that image," stated Thomas Lynch, the Company's Chairman and Chief Executive Officer.

Mr. Lynch continued, "We are excited to have Vault Agency represent the Company with its licensing initiatives. They have extensive experience identifying licensing and marketing opportunities for well-known companies and entertainers. The licensing programs that Vault Agency creates provide brand extension opportunities into merchandise categories, including clothing and fragrances, as well as additional brand building media opportunities in television, live entertainment and co-branded ventures."

Based in Los Angeles, Vault Agency is headed by Amrita Sen, a graduate of the Wharton School of Business and Harvard Business School. Ms. Sen's company represents corporate clients and celebrities in the area of merchandise licensing, sponsorships and endorsements, including music clients such as 50 Cent, Sony Music Publishing, Universal Music Publishing and the family of Jimi Hendrix; video game companies Nintendo and CAPCOM; fashion clients such as English Laundry and Fender Apparel; and corporate/institutional clients including The United States White House Gift Shop.

Frederick's of Hollywood Group Inc

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