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Geraldine Laybourne elected to JCPenney BoD
Dec '09
J. C. Penney Company Inc. announced that Geraldine B. Laybourne, a highly respected leader and innovator in the media industry, has been elected to its Board of Directors. Ms. Laybourne was most recently the co-founder, chairman and chief executive officer of Oxygen Media, a pioneering network which produces content aimed at younger women for cable and the Internet.

Myron E. (Mike) Ullman, III, chairman and chief executive officer, said, “Gerry Laybourne is a visionary in the media field, known for enormous skill in capturing audience attention and loyalty and pioneering efforts in harnessing the power of the Internet. Throughout her career, she has been able to bring her vision to life and execute with clear success. She is an outstanding addition to our Board, and we look forward to leveraging her world-class talent to enhance our customer strategies to make JCPenney their first-choice shopping destination.”

Ms. Laybourne began her career at Nickelodeon, where she spent 16 years, including serving as its president from 1989 to 1996. She also served as vice chair of Nickelodeon's parent company, MTV Networks, from 1992 to 1996. While at Nickelodeon, Ms. Laybourne and her team built the Nickelodeon brand and launched Nick at Nite. During this time, Nickelodeon became the top-rated cable network and won numerous awards, including Emmys, Peabodys, CableACE and Parents' Choice awards. She left Nickelodeon in 1996 to become president of Disney/ABC Cable Networks. In 1998, she left Disney to create Oxygen Media, which grew to reach 74 million homes by the time it was sold to NBC Universal in 2007.

Ms. Laybourne currently serves on the Boards of Directors of Symantec, Electronic Arts, Move, Inc, Insight Communications, and The White House Project. She has received countless honors throughout her career, including the Annenberg Public Policy Center's Award for Distinguished Lifetime Contribution to Children and Television, the New York Women in Communications Matrix Award for Broadcasting, and the Creative Coalition's Spotlight Award. Ms. Laybourne was also the youngest person ever to be inducted into the Broadcast and Cable Hall of Fame.

Ms. Laybourne received her B.A. degree from Vassar College and an M.S. from the University of Pennsylvania.

J. C. Penney Company Inc

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