Interviews
Expedition Hanesbrands to Mount Everest Base Camp
10 Dec '09
4 min read
The expedition team will be equipped with audio, video and Internet-based communications technology so that the school district trekkers can share their experience through frequent updates with the Winston-Salem community through the Expedition Hanesbrands.
Expedition Hanesbrands:
Hanesbrands and its Champion and Duofold apparel brands are leading the Mount Everest expedition to showcase the company's research and development innovation and to market the brands' activewear and base layer products.
The expedition team, including Hanesbrands employees, completed a Himalayan test climb and trek to base camp in October. When he climbs Everest, Clarke will be testing new cutting-edge apparel, including socks, base layer, insulating layer, and soft- and hard-shell garments, developed by Hanesbrands R&D team using more than 100 years of expertise and product innovation in the company's Champion athletic apparel and Duofold base layer product lines.
In January 2010, Hanesbrands expects to unveil a one-of-a-kind summit suit designed to keep Clarke warm and mobile in the high winds and severe cold on the highest reaches of 29,035-foot Everest, the highest peak in the world.
The expedition features two Web sites where people already can follow the progress of the team, including viewing a series of inspirational “What's Your Everest” video vignettes from Jamie Clarke.
Expedition Hanesbrands' ClimbWithUs.com Web site features articles about Everest, Nepal, Sherpas and the gear developed for the expedition team; frequent audio, photo and video expedition updates; and content provided by outdoor adventure freelance writers Stephen Regenold and Stephanie Pearson.
Expedition Hanesbrands:
Hanesbrands and its Champion and Duofold apparel brands are leading the Mount Everest expedition to showcase the company's research and development innovation and to market the brands' activewear and base layer products.
The expedition team, including Hanesbrands employees, completed a Himalayan test climb and trek to base camp in October. When he climbs Everest, Clarke will be testing new cutting-edge apparel, including socks, base layer, insulating layer, and soft- and hard-shell garments, developed by Hanesbrands R&D team using more than 100 years of expertise and product innovation in the company's Champion athletic apparel and Duofold base layer product lines.
In January 2010, Hanesbrands expects to unveil a one-of-a-kind summit suit designed to keep Clarke warm and mobile in the high winds and severe cold on the highest reaches of 29,035-foot Everest, the highest peak in the world.
The expedition features two Web sites where people already can follow the progress of the team, including viewing a series of inspirational “What's Your Everest” video vignettes from Jamie Clarke.
Expedition Hanesbrands' ClimbWithUs.com Web site features articles about Everest, Nepal, Sherpas and the gear developed for the expedition team; frequent audio, photo and video expedition updates; and content provided by outdoor adventure freelance writers Stephen Regenold and Stephanie Pearson.
Hanesbrands Inc
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