Home / Knowledge / News / Apparel/Garments / American Apparel to dress up Place du Marche St-Honore
American Apparel to dress up Place du Marche St-Honore
Dec '09
American Apparel the vertically integrated clothing manufacturer based in downtown Los Angeles, has opened an expanded annex to its most successful store in Paris.

The store, located at Place du Marche St-Honore, was American Apparel's first retail location in France when it opened in January 2005. At the time, Marche St-Honore was a quiet pedestrian street that, while steeped in rich history, was mostly filled with small cafes. As the store and company grew, the area evolved into a fashion destination with a vibrant social scene - it is now the site of a Marc by Marc Jacobs shop and a mainstay for street-style fashion photography.

The new addition - just a few feet from the original store - adds about 1,350 sq ft of space, effectively doubling the company's presence there. It symbolizes how important Paris has become to American Apparel's French operations, with six of the company's eight stores located in the city.

"The morning before construction of the original shop began, a curious neighbor came by to inquire what the space would be. I'll never forget seeing her eyebrows go up with concern when I described our plans to sell blank, American-made t-shirts. She suggested we sell coffee instead. To not only still be here five years later, but to be expanding into additional space is something we're doing with a huge amount of happiness and pride," said Marsha Brady, a creative director for American Apparel.

"The international clientele of Paris embraced this shop from our opening day. We did everything we could to keep up with our increasing popularity, but it was never enough and more space was the only solution. This expansion will finally give our Marche St-Honore customers more room in which to shop and offer them a larger selection of clothing. We've waited a long time for this moment," said Brady.

American Apparel

Must ReadView All

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Textiles | On 27th Jun 2017

AEPC & NSDL to help exporters with GST compliances

Apparel Export Promotion Council (AEPC) and National Securities...

Interviews View All

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search