Home / Knowledge / News / Apparel/Garments / American Apparel to dress up Place du Marche St-Honore
American Apparel to dress up Place du Marche St-Honore
11
Dec '09
American Apparel the vertically integrated clothing manufacturer based in downtown Los Angeles, has opened an expanded annex to its most successful store in Paris.

The store, located at Place du Marche St-Honore, was American Apparel's first retail location in France when it opened in January 2005. At the time, Marche St-Honore was a quiet pedestrian street that, while steeped in rich history, was mostly filled with small cafes. As the store and company grew, the area evolved into a fashion destination with a vibrant social scene - it is now the site of a Marc by Marc Jacobs shop and a mainstay for street-style fashion photography.

The new addition - just a few feet from the original store - adds about 1,350 sq ft of space, effectively doubling the company's presence there. It symbolizes how important Paris has become to American Apparel's French operations, with six of the company's eight stores located in the city.

"The morning before construction of the original shop began, a curious neighbor came by to inquire what the space would be. I'll never forget seeing her eyebrows go up with concern when I described our plans to sell blank, American-made t-shirts. She suggested we sell coffee instead. To not only still be here five years later, but to be expanding into additional space is something we're doing with a huge amount of happiness and pride," said Marsha Brady, a creative director for American Apparel.

"The international clientele of Paris embraced this shop from our opening day. We did everything we could to keep up with our increasing popularity, but it was never enough and more space was the only solution. This expansion will finally give our Marche St-Honore customers more room in which to shop and offer them a larger selection of clothing. We've waited a long time for this moment," said Brady.

American Apparel


Must ReadView All

Chinese firm sets up textile-garment chain in Vietnam

Apparel/Garments | On 13th Dec 2017

Chinese firm sets up textile-garment chain in Vietnam

Worldon Vietnam Co. Ltd under the Chinese Shenzhou Group is likely to ...

Courtesy: SATO Global Solutions

Information Technology | On 13th Dec 2017

Sensor networks improve inventory management

Sensor networks like radio frequency identification (RFID) and smart...

CMAI hails review of FTP as 'progressive package'

Apparel/Garments | On 13th Dec 2017

CMAI hails review of FTP as 'progressive package'

The Clothing Manufacturers' Association of India (CMAI) has hailed...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search