Home / Knowledge / News / Apparel/Garments / Two well known brands ink outdoor sportswear deal
Two well known brands ink outdoor sportswear deal
16
Dec '09
Haggar Clothing Co., makers of Haggar branded casual and dress apparel for men, announce a new Master License agreement with Gramicci, originator of authentic climbing and outdoor lifestyle apparel. The agreement combines two brands well known for product leadership and innovation, expanding the offerings to men's and women's outdoor sportswear.

"Gramicci represents an authentic and true product which resonates more energetically than ever with the consumer," said Jon Ragsdale, SVP of Marketing and Merchandising for Haggar. "The success Haggar has experienced provided an opportunity to extend to new opportunities for growth. The addition of Gramicci further leverages the strength of the Haggar platform with this extension into outdoor apparel."

Like Haggar, Gramicci represents rich history and heritage. "Freedom of Movement" comfort and function combined with artisan fabrics and worn and weathered finishes are the trademarks of Gramicci clothing. The brand captured a loyal cult following of rock climbers and outdoor enthusiasts during the 1980s and 1990s. The famous G-Climbing Pant and Short put Gramicci on the map and became the archetype of climbing clothes. Made of durable "Stout Weave" cotton twill, both styles are Bastian garment dyed and have the Gramicci engineered gusset crotch, "Easy Cinch and Release" belt and "Flex Fit" waistband.

This signature pant and short continue to be iconic climbing and bouldering favorites that are now worn for hiking, biking, any and all outdoor activities as well as on the street. The company remains true to its bohemian origins in its line of all organic and blended recycled clothing that now represents over 60% of the Gramicci offering. A socially conscious company, a section of the Gramicci website called "Start Somewhere" introduces people to change making charitable organizations.

"The partnership between Haggar and Gramicci is an ideal match. Haggar with it's rich heritage is a proven force in retail and Gramicci is a trusted 27-year-old brand with a devoted consumer following; Haggar offers Gramicci more robust service capabilities to their existing customer base while connecting them with a new shopping community," said Paul Buxbaum, CEO of Haggar Clothing Co.

"This new association with Haggar brings together two very successful and innovative brands representing a major milestone and opportunity for Gramicci," said Marty Weening President of Gramicci. "This partnership will strengthen Gramicci in areas of finance, production and marketing. It will provide timely support to our dealers and greater value to our consumers. The combined passion of these two organizations will undoubtedly bring out the best in both."

Haggar Clothing Co


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search