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Pashmina trademark to be unveiled in domestic markets
Dec '09
Nepali Pashmina will see the commercial launch of its trademark in domestic market in the New Year, after a long period of 20 years. Official launch of Nepali Pashmina with the brand name 'Chyangra Pashmina', which is its trademark and official hologram, will be done by Nepal Pashmina Industries Association (NPIA) within the month of Poush, informed NPIA President, Mr. Shankar Prasad Pandey.

He further said that, though the Nepal Pashmina has brand registration in global market, it lacks trademark in the local market, which could take a toll on its brand registration process. Registration of this product with brand name 'Chyangra Pashmina' has successfully been done in countries, which includes, Australia, Norway, Japan, EU and Korea. While in local market the trademark would be available only for NPIA members, he added.

The Association will register the brand in 10 more countries, following its official launch in the local market. The bill regarding Nepali Pashmina is also waiting for Parliament's approval, which is anticipated to be approved in near future, said Mr. Pandey. The association will check the market of fake Pashmina, with its brand registration, at national and international level as lack of trademark and public awareness helped the exports of fake Pashmina to grow.

As the brand registration for Nepali Pashmina has still not been done in different countries, many of them are misusing its name to sell products made from viscose-polyester, wool, cotton and other textile materials. NPIA has applied for brand registration of Nepali Pashmina also in Switzerland and China. Export of fake Pashmina will be controlled as soon as the brand Chyangra Pashmina gets registered worldwide, said the President.

The product has 100 years of history and it has been commercialized since 1990.

NPIA signed an accord with Trade and Export Promotion Centre (TEPC) to receive loan from TEPC for the brand promotion of Nepali Pashmina in overseas markets. This loan will be provided in three installments to the NPIA. The association has already received its first installment of Rs. 1 million. Next two installments of Rs. 800,000 and Rs. 300,000 will be paid in coming days. Moreover, the TEPC board has allocated the fund of Rs. 2.5 million for the brand promotion of Nepali Pashmina.

Fibre2fashion News Desk - India

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