Home / Knowledge / News / Apparel/Garments / 'We Are One' - China Dongxiang future looks bright
'We Are One' - China Dongxiang future looks bright
08
Jan '10
China Dongxiang (Group) Co., Ltd. the leading international sportswear brand enterprise in the PRC, kicked off the largest ever nationwide marketing campaign in its corporate history for promoting the newly announced Kappa brand slogan - "We Are One".

"We Are One" captures in one phase the essence and concept behind the brand positioning of Kappa - a complete integration of sport and fashion. It symbolizes the ambitious and innovative spirit of Kappa which always strives to break new ground. "We Are One" also stands for the breakthrough of boundaries between hostility, black or white, dark or light as well as the norm of distinguishing winners and losers in a game. The passion that Kappa carries will make it a true sportswear brand which integrates elements of sport and fashion and help bring Kappa brand to achieve new highs.

Following the official Launch Party in November 2009, the core brand value "We Are One" will be continuously advocated on a national scale in the coming year through an integrated marketing campaign. Highlights from the campaign include 10 famous artists created their own masterpieces as illustrations of Kappa Brand and "We Are One". All of these artworks were displayed in prime areas in Beijing city centre. The fully-integrated campaign also includes a combination of large scale print and outdoor advertisements across the country.

Mr. Chen Yi Hong, Chairman of China Dongxiang, said, "We Are One advocates what Kappa has always been focusing - connecting sports with fashionable, sensuous and graceful elements. 'We Are One' is inspirational which explicitly illustrates Kappa's approach to embrace consumers, business partners, staff and the world into its business. We will continue to deploy relentless efforts to promote the new slogan and the large scale brand campaign to make it a successful one."

China Dongxiang (Group) Co Ltd

Must ReadView All

Courtesy: Ikea

Textiles | On 26th Apr 2017

Ikea’s product sourcing from India to double by 2020

Ikea, the global home furnishing giant from Sweden, plans to double...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search