Home / Knowledge / News / Apparel/Garments / 'We Are One' - China Dongxiang future looks bright
'We Are One' - China Dongxiang future looks bright
Jan '10
China Dongxiang (Group) Co., Ltd. the leading international sportswear brand enterprise in the PRC, kicked off the largest ever nationwide marketing campaign in its corporate history for promoting the newly announced Kappa brand slogan - "We Are One".

"We Are One" captures in one phase the essence and concept behind the brand positioning of Kappa - a complete integration of sport and fashion. It symbolizes the ambitious and innovative spirit of Kappa which always strives to break new ground. "We Are One" also stands for the breakthrough of boundaries between hostility, black or white, dark or light as well as the norm of distinguishing winners and losers in a game. The passion that Kappa carries will make it a true sportswear brand which integrates elements of sport and fashion and help bring Kappa brand to achieve new highs.

Following the official Launch Party in November 2009, the core brand value "We Are One" will be continuously advocated on a national scale in the coming year through an integrated marketing campaign. Highlights from the campaign include 10 famous artists created their own masterpieces as illustrations of Kappa Brand and "We Are One". All of these artworks were displayed in prime areas in Beijing city centre. The fully-integrated campaign also includes a combination of large scale print and outdoor advertisements across the country.

Mr. Chen Yi Hong, Chairman of China Dongxiang, said, "We Are One advocates what Kappa has always been focusing - connecting sports with fashionable, sensuous and graceful elements. 'We Are One' is inspirational which explicitly illustrates Kappa's approach to embrace consumers, business partners, staff and the world into its business. We will continue to deploy relentless efforts to promote the new slogan and the large scale brand campaign to make it a successful one."

China Dongxiang (Group) Co Ltd

Must ReadView All

Textiles | On 24th Jun 2017

Applied DNA to tag cotton for 2017/18 US ginning season

Applied DNA, provider of DNA-based supply chain security,...

Apparel/Garments | On 24th Jun 2017

NPD Group launches Trend Tracker for apparel trends

Global information company the NPD Group has launched Trend Tracker,...

Textiles | On 24th Jun 2017

Cotton USA’s first innovation competition in UK ends

Cotton USA has announced the successful close to its first innovation ...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search