Home / Knowledge / News / Apparel/Garments / Kappa is making international headlines Virgin Racing Line
Kappa is making international headlines Virgin Racing Line
09
Jan '10
Total Apparel Group, Inc. a master distributor and licensee of market-leading international trademarks in the branded apparel, footwear and accessories sectors, announced that Kappa is making international headlines and gaining significant momentum in advance of TAG's Fall 2010 U.S. and Canadian market push.

Most recently, global icon Sir Richard Branson announced that his Virgin Group is launching a new Formula One racing team, and has selected Kappa as its technical sponsor. Kappa has designed a line of co-branded performance and lifestyle apparel and accessories. This adds yet another significant, highly visible platform that can be utilized when re-introducing the brand to retailers in the U.S. and Canada; as with other Kappa products, TAG will be the exclusive distributor of the Kappa Virgin Racing Line in both countries.

To many Americans more familiar with the marketing might of NASCAR, there is significant and lucrative precedent for sporting apparel/footwear sponsors of open wheel racing (the type run in Formula One and the IndyCar Series). Brands like Puma and Adidas have gained substantial visibility through Formula One team sponsorships, while in the U.S. Izod was just named the IndyCar Series title sponsor.

“Kappa is already a brand synonymous with a hip, cool lifestyle in much of the world,” stated TAG CEO Janon Costley. “We believe that this partnership with Virgin Racing could be a significant catalyst in creating the same consumer popularity here in the U.S. and Canada.”

Total Apparel Group Inc


Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 22nd Feb 2018

Final version of CPTPP pact released; to be signed in March

The final version of the Comprehensive and Progressive Agreement for...

Amazon India crosses 3 lakh seller base in less than 5 yrs

Apparel/Garments | On 22nd Feb 2018

Amazon India crosses 3 lakh seller base in less than 5 yrs

Amazon recently claimed to have crossed the three-lakh seller base in ...

Indian e-retail market may see 250% growth in 3 yrs: Crisil

Apparel/Garments | On 22nd Feb 2018

Indian e-retail market may see 250% growth in 3 yrs: Crisil

India’s e-retail market may rise by 250 per cent in the next three...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search