Home / Knowledge / News / Apparel/Garments / Made by Niki innovative website to revolutionise lingerie trade
Made by Niki innovative website to revolutionise lingerie trade
11
Jan '10
Made by Niki are transforming and evolving their wholesale operation for 2010 which will revolutionise the lingerie trade, by devising an innovative yet easy to use wholesale website. The website is designed to create a direct link between the Made by Niki team and buyers, a portal whereby the collections can be viewed style by style, in detail with close up images from every angle, video capture and notes from Niki herself to create a highly engaging experiential virtual store for the brand.

Once an account is opened and login details sent a buyer will have access to all the special features on the site, they can check the available stock on any item and create an order from their offices without having to schedule a buying appointment or travel to a trade show.

Scott Parker, Brand & Wholesale Director of Made by Niki says: “This wholesale website makes the buying process so much easier for our clients. If you can't spend time and money traveling to trade shows then you can do everything from your desk instead! You can preview and pre-order next season's collections in much greater detail than a normal look-book would provide. In addition, if you need a top-up mid-season, now there is a way to view and order without waiting months for the next opportunity to see the range.”

The order is then emailed to the sales team and the buyer contacted immediately to verify the order in person and take payment. Made by Niki will be running a 'no minimums' policy on orders made via the site.

Parker continues: “We've had an overwhelmingly positive response already. Many of our clients prefer to use it to traditional methods because it's so transparent – if it's showing in stock then they know it's available straight away - and they love being able to respond to consumer size enquiries in real time. Our new wholesale website has even enabled new clients to become Made by Niki stockists – those who were previously unable to meet the buying minimum or unable to travel to an appointment now have Niki's collections within reach.

We believe the future lies with brands who can respond to their customers needs in a flexible way. Buyers can now choose whether to view our collections at a trade show or agent's showroom, or simply request samples and do the buying process at their desk.”

Alexandra Gentara of Femme Fatale in Germany says: "The website is easy to use and offers us retailers a great possibility to overlook the available collections, to stock and to re-stock in time and makes the ordering process very smooth and easy. The shop system is a state of the art system and is easy to handle even for non-experienced web-users. Also I have an overview over my past and current orders and I have the best-selling items always at hand."

The cult UK lingerie brand, Made by Niki, now has four distinct ranges for 2010 that all carry the instantly recognisable “Made by Niki” signature of traditional corsetry inspired detailing reworked into ultra-desirable and modern must-have lingerie pieces that cater for every aspect of a women's lifestyle. The most recent launch is the ultra-modern British Body-con range of Slinkies which now due to demand carries a wait-list on the Made by Niki website in anticipation of their launch scheduled for early 2010.


Must ReadView All

Courtesy: Sympatex Technologies

Textiles | On 23rd Feb 2018

Sympatex, Ricosta jointly move towards sustainability

Sympatex Technologies is moving towards sustainability with its...

Courtesy: Business wire

Information Technology | On 23rd Feb 2018

CLO Virtual Fashion launches CLO 4.0 & new website

CLO Virtual Fashion, a leading developer of cutting-edge 3D garment...

HKL Magu welcomes Amitabh Kant, CEO, NITI Aayog; Courtesy: AEPC

Apparel/Garments | On 23rd Feb 2018

AEPC completes 40 years of operation

The Apparel Export Promotion Council (AEPC) has successfully...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search