Made by Niki innovative website to revolutionise lingerie trade

11 Jan '10

5 min read

Made by Niki's first collection arrived in September 2006 to a selection of the world's finest lingerie stores and earnt instant recognition for its hand-crafted, innovative approach. Every bra, corset and jewellery-piece was designed, cut, graded and marketed by Niki herself - and that's not all, Niki actually sewed every bra and corset by hand, finishing each one with a gold hand-painted number label and personalised swing tag, making every piece completely unique. This attention to detail and personal touch has translated into each subsequent collection even as the brand has become more accessible in both product offering and price points.

Elizabeth Tigar of Underwear in Texas says: As a buyer in an increasingly technological l age, I prefer to keep track of my "paperwork" digitally, so the online ordering was fantastic. The site is well organized, and easy to navigate, the images and descriptions are clear. All-in- all, an incredibly streamlined experience. Wholesale "e-commerce" like this will surely be the new standard across the board, and I'm not surprised to see Made by Niki leading the way.

Niki McMorrough was formerly a diarist and writer for Lingerie Buyer magazine and the Sunday Telegraph, and was Head of Marketing for Ministry of Sound and Turner Broadcasting. Dreaming of a different path, she trained in lingerie design and business at London College of Fashion, London College of Printing, De Montfort University (Contour Fashion) and Royal Holloway University of London, finally giving up an award-winning career[1] so that she could launch her own lingerie label.

Made by Niki

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