Home / Knowledge / News / Apparel/Garments / Icebreaker Bodyfit to keep Olympians warm in Vancouver winter
Icebreaker Bodyfit to keep Olympians warm in Vancouver winter
11
Jan '10
Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, has been named the 'official base layer supplier' of the 2010 New Zealand Olympic Committee.

The company will provide the 50 Kiwi athletes competing in the 2010 Vancouver Winter Games with its Bodyfit base layer garments including three different tops, leggings, socks, gloves and scarves. The team began wearing its Icebreaker in late October when it met for the Winter Games in Central New Zealand.

The featured Bodyfit+ base layer garments the team are wearing is from Icebreaker's new Bodyfit+ range, and features an all over black and white camo print made up of the two main islands of New Zealand.

Icebreaker will keep New Zealand Olympians warm in the Vancouver winter -- and cool under pressure as they wear natural, sustainably-produced New Zealand merino garments and accessories that perform superbly on the mountain.

“We are very proud to be involved with Icebreaker,” said Tery Daly, Commercial Director of the New Zealand Olympic Committee.

“It is a honour for Icebreaker to be providing performance apparel for our home team,” added Jeremy Moon, Icebreaker Founder and CEO. “Their Bodyfit+ print, featuring both islands of New Zealand – will remind them that all of New Zealand – including the merino sheep that provided the fibre for their underwear – will be supporting them.”

Icebreaker is sold in over 2,000 stores in 24 countries. Icebreaker introduced its Bodyfit+ product in 2009, which features all-over prints on its garments, a new process developed for merino that took eight months to perfect. Icebreaker's Bodyfit system of active performance base layers, offers three weights of pure merino. Each layer can be worn solo, or layered for insulation against the cold. Icebreaker now has 10 distinct pure merino fabrics in its system, which includes underwear, mid layer, and outerwear.

Icebreaker


Must ReadView All

Market share of Indian textile items expand in 13 nations

Textiles | On 11th Dec 2017

Market share of Indian textile items expand in 13 nations

Thirteen countries — Germany, France, Italy, the United States,...

Courtesy: EUBrasil

Textiles | On 11th Dec 2017

Euratex, ABIT welcome negotiations for EU-Mercosur FTA

European Apparel and Textile Confederation (Euratex) and the...

Most firms expect no change in investment plans: CII survey

Textiles | On 11th Dec 2017

Most firms expect no change in investment plans: CII survey

Despite visible optimism in Indian industry with the Confederation of ...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Urmil Arya

Sushila International, a well established textile organisation established ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search