Home / Knowledge / News / Apparel/Garments / Old School Gramicci to become New School
Old School Gramicci to become New School
11
Jan '10
Gramicci the 27 year old originator of authentic climbing and outdoor lifestyle apparel, with the support of its new association with Haggar Clothing Co., maker of casual and dress apparel, has launched “Old School is New School,” a Fall 2010 design initiative where it is offering beloved 80's and 90's archival climbing and lifestyle designs that helped build it into the soul brand of the outdoor industry.

“Our dealers and consumers were behind all this,” said Marty Weening President of Gramicci. “We received calls, emails, and letters even actual garments from customers pleading we bring back Old School favorite Gramicci designs. It made perfect sense. Like the ingenious comfort engineered G-Climbing Pant so many other designs in the archives are just as timeless and relevant as when they were originally created. Hence we think Old School Gramicci can surely become New School. If pre-line is any indication this is precisely what our dealers were looking for right now.”

Retailer memories are being jogged with the renaissance of Old School men's and women's Gramicci climbing and outdoor designs like the Vintage High Low Knits, Original and Vintage G, Rockin Sport, pants and shorts , the famous Mountain Jean and Short, “Give Me Shelter” pant and many more. Weening describes an example for this demand, “in women's true 1984 Vintage Peg leg G Climbing Pant and short was literally hand carried to the Gramicci design studios by a customer taken from her Gramicci 1984 pant to the Gramicci design studio and showing us the true.”

In November 2009 Gramicci signed a Master License Agreement with the Haggar Clothing Company. It is business as usual for both Companies with no physical personnel changes. But Haggar stated it recognized considerable opportunity in Gramicci as one of the few iconic brands of the outdoor market segment.

Weening states, “Haggar's considerable sourcing capabilities have already allowed Gramicci to pass on to our dealers and consumers significantly better prices. This along with the 'Old School is New School' design revival means Gramicci is positioned for growth and can bring a greater margins to our dealers.” The greatest benefit to both Gramicci and the retailer is scalability; Gramicci can meet all demand.

The new Old School Gramicci Fall product can be seen at the Winter Outdoor Retailer Show in Salt Lake City at the Salt Palace Convention Center, booth No 9001.

Gramicci

Must ReadView All

President Tsai Ing-wen delivering remarks before boarding her plane bound for Central America. Courtesy: Presdient's office

Textiles | On 16th Jan 2017

‘Textiles at centre of Taiwan’s new trade arrangements’

Textiles should be at the heart of Taiwan’s thinking while developing ...

Apparel/Garments | On 16th Jan 2017

Ralph Lauren develops policy on tracking wood based fabrics

In a bid to trace source of wood based fabrics like viscose and rayon ...

Apparel/Garments | On 16th Jan 2017

EC proposes enhanced market access for Sri Lanka

The European Commission (EC) has proposed that a significant part of...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search