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Broder CEO welcomes Hank
12
Jan '10
Broder Bros., Co. one of the nation's largest distributors of apparel brands to the imprinting, embroidery and promotional product industries, announced the appointment of Henry E. ("Hank") Harrell as Executive Vice President of Sales & Marketing. Mr. Harrell will be responsible for managing the Company's selling, marketing, pricing and merchandising activities.

Mr. Harrell most recently was Vice President of Sales and Marketing at BWAY Corporation, a leading North American supplier of general line rigid containers, including metal containers, steel and plastic pails, and plastic containers. BWAY's products are used in many industries, including paint and coatings, food, petroleum, agriculture, chemicals and janitorial. Mr. Harrell was responsible for sales and marketing for all BWAY products in the U.S. and Canada. Prior to assuming this role at BWAY during 2009, Mr. Harrell was Vice President of Sales and Marketing for BWAY's North American Packaging Corporation (NAMPAC) division since 2005. Prior to joining BWAY, Mr. Harrell worked at General Electric in its Advanced Materials division and in GE Polymerland.

Thomas Myers, Chief Executive Officer of Broder commented, "We are very pleased to be welcoming Hank to Broder. Hank is an exceptional business leader, with a proven track record of improving earnings by growing revenues and improving gross margins. Hank has also demonstrated the ability to lead cross-functional efforts which have resulted in market share gains."

Broder Bros., Co. is one of the nation's largest distributors of trade, private label, and retail apparel brands to the imprinting, embroidery and promotional product industries, serving customers since 1919. It currently has eight distribution centers across the U.S. and has the capability to deliver to approximately 80 percent of the U.S. population in one day. Via its three divisions, the Company distributes industry-leading brands Anvil, Fruit of the Loom, Gildan, Hanes and Jerzees as well as retail brands such as Adidas Golf and Champion.

Broder Bros Co

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