Home / Knowledge / News / Apparel/Garments / Heavy snowfalls throw up opportunity for silk thermals
Heavy snowfalls throw up opportunity for silk thermals
15
Jan '10
Patra Silk, the UK's leading mail order supplier of silk clothing, announced a 30% increase this week in sales of their thermal underwear, especially long sleeve silk vests and silk long johns.

The rush comes at a time of extremely heavy snowfall across the country. Overnight temperatures have been reported as low as -18 degrees Celsius in some areas.

Schools have closed, and people are being advised to stay indoors unless they must travel. The snow has downed power lines in Southern England, and many homes are without electricity.

Rita Patra, Managing Director of Patra Silk, says, “Silk vests and long johns are perfect for this kind of weather. Unlike wool or synthetic materials, the temperature regulating properties of silk stop you feeling clammy – and you can easily go from the freezing temperatures outside, to the warmth of a shop or office, without getting too hot and uncomfortable.”

“I think people are becoming more aware of silk thermals. Certainly skiers and trekkers wear them, and I think the rest of us are now buying them for conditions like this – walking to work, for children playing in the snow, and unfortunately, for people stuck in their homes without electricity!”

Patra was established in 1964 and this family-run independent mail-order firm offers natural luxurious fabrics, exclusive styles, exceptional quality, at amazingly affordable prices. As experts in silk clothing, they source and hand select fabrics with great care, ensuring that they only offer items of superior quality.

Patra Silk


Must ReadView All

Ghana makes tax stamp compulsory on imported textiles

Textiles | On 27th May 2018

Ghana makes tax stamp compulsory on imported textiles

To curb illegal imports, Ghanaian authorities will put a tax stamp on ...

Courtesy: Vishal Mega Mart

Apparel/Garments | On 27th May 2018

Partners Group, Kedaara Capital taking over VMM

Partners Group, a private markets investment manager, and Kedaara...

Courtesy: Deckers

Apparel/Garments | On 27th May 2018

Deckers Brands sales soar 8.4% in Q4FY18

Deckers Brands, a global leader in designing, marketing and...

Interviews View All

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search