Home / Knowledge / News / Apparel/Garments / Macy's loves Go Red for women with INC's 'Little Red Dress'
Macy's loves Go Red for women with INC's 'Little Red Dress'
16
Jan '10
Macy's continues to show its love for the American Heart Association's Go Red For Women movement, by announcing the launch of the INC International Concepts "Little Red Dress." Since 2004, Macy's has raised more than $21 million in the fight against heart disease and this marks the first time in the retailer's six year relationship with the American Heart Association that a limited edition design has been specially created to inspire and promote awareness of women's heart disease--just in time to celebrate National Wear Red Day on February 5, 2010.

Available exclusively at select Macy's, including locations in New York, Chicago, Boston, Philadelphia, Washington DC, Miami, Atlanta, Houston, Los Angeles, San Francisco, and Seattle, as well as on macys.com, the "Little Red Dress" retails with 10% of the sales price of each dress to be donated to the American Heart Association.

A seasonal twist on the iconic "Little Black Dress" in a seductive shade of red, this exclusive design showcases a flirty, fitted silhouette and is available in Small, Medium, Large, and Extra-Large. An obvious choice for a glamorous Valentine's Day rendezvous, it's also the perfect way to show heartfelt support for Go Red For Women, a nationwide life-saving movement to promote awareness and prevention of heart disease among women.

"This is the sixth consecutive year that Macy's and the American Heart Association have joined forces in the crusade against women's heart disease," stated Nicole Fischelis, Macy's Group Vice President, Fashion Director for Ready-to-Wear. "Creating an exclusive dress design and donating a portion of each sale to the American Heart Association was a logical and fashionable way to celebrate our partnership and demonstrate Macy's ongoing support for the Go Red For Women movement and National Wear Red Day."

Neil Meltzer, Board Chairman of the American Heart Association and President and COO of Sinai Hospital of Baltimore added, "Macy's long-standing commitment to Go Red For Women has helped us provide women with the knowledge and tools to make life-saving choices every day. The creation of Macy's 'Little Red Dress' will bring even more exposure to the red dress symbol and awareness of heart disease, as we continue to fight this No. 1 killer of women."

Additionally, in honor of American Heart Month and National Wear Red Day, Macy's customers wearing any item of red—anything from lipstick, to the signature Red Dress pin, to an entire red ensemble—will receive a special 20% discount on a wide assortment of merchandise at all nationwide Macy's stores, as part of the Wear Red Sale Event on February 3-7.

The "Little Red Dress" will be available from January 31-March 21, 2010.

Macy's Inc


Must ReadView All

US merchandise trade with India, 2012–16; Courtesy: USITC

Textiles | On 27th Jul 2017

India becomes US’ 9th largest trading partner in 2016

In 2016, India became the United States’ 9th-largest single-country...

Textiles | On 27th Jul 2017

GST will lead to further increase of MMF prices

The Goods & Services Tax (GST) rolled out on July 1, 2017 is not...

Textiles | On 27th Jul 2017

Global yarn production improved 30% q-o-q in Q1: ITMF

In the first quarter of 2017, global yarn production rose by almost...

Interviews View All

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X