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Macy's loves Go Red for women with INC's 'Little Red Dress'
Jan '10
Macy's continues to show its love for the American Heart Association's Go Red For Women movement, by announcing the launch of the INC International Concepts "Little Red Dress." Since 2004, Macy's has raised more than $21 million in the fight against heart disease and this marks the first time in the retailer's six year relationship with the American Heart Association that a limited edition design has been specially created to inspire and promote awareness of women's heart disease--just in time to celebrate National Wear Red Day on February 5, 2010.

Available exclusively at select Macy's, including locations in New York, Chicago, Boston, Philadelphia, Washington DC, Miami, Atlanta, Houston, Los Angeles, San Francisco, and Seattle, as well as on macys.com, the "Little Red Dress" retails with 10% of the sales price of each dress to be donated to the American Heart Association.

A seasonal twist on the iconic "Little Black Dress" in a seductive shade of red, this exclusive design showcases a flirty, fitted silhouette and is available in Small, Medium, Large, and Extra-Large. An obvious choice for a glamorous Valentine's Day rendezvous, it's also the perfect way to show heartfelt support for Go Red For Women, a nationwide life-saving movement to promote awareness and prevention of heart disease among women.

"This is the sixth consecutive year that Macy's and the American Heart Association have joined forces in the crusade against women's heart disease," stated Nicole Fischelis, Macy's Group Vice President, Fashion Director for Ready-to-Wear. "Creating an exclusive dress design and donating a portion of each sale to the American Heart Association was a logical and fashionable way to celebrate our partnership and demonstrate Macy's ongoing support for the Go Red For Women movement and National Wear Red Day."

Neil Meltzer, Board Chairman of the American Heart Association and President and COO of Sinai Hospital of Baltimore added, "Macy's long-standing commitment to Go Red For Women has helped us provide women with the knowledge and tools to make life-saving choices every day. The creation of Macy's 'Little Red Dress' will bring even more exposure to the red dress symbol and awareness of heart disease, as we continue to fight this No. 1 killer of women."

Additionally, in honor of American Heart Month and National Wear Red Day, Macy's customers wearing any item of red—anything from lipstick, to the signature Red Dress pin, to an entire red ensemble—will receive a special 20% discount on a wide assortment of merchandise at all nationwide Macy's stores, as part of the Wear Red Sale Event on February 3-7.

The "Little Red Dress" will be available from January 31-March 21, 2010.

Macy's Inc

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