Home / Knowledge / News / Apparel/Garments / OLYMP Bezner: dynamic growth despite economic crisis
OLYMP Bezner: dynamic growth despite economic crisis
19
Jan '10
Even in a year of global financial and economic crisis, OLYMP Bezner GmbH & Co. KG, based in Bietigheim-Bissingen (Baden-Württemberg/Germany), was able to assert itself with confidence on the international clothing sector. Particularly the highly competitive German market recorded gratifyingly strong growth.

The total revenues for the previous financial year 2009 amounted to 116.3 million euros (2008 turnover: 109.4 million euros). This corre-sponds to an increase of 6.3 percent. Approximately 7 million shirts, ties and polo shirts were sold. In the future the company will focus increasingly on changed consumer behaviour and the associated expansion of the "OLYMP Novum" leisurewear collection.

Strong stabilisation of jobs and training opportunities in the German home market

In light of the continuing success of the company in the 2009 financial year, OLYMP Owner and CEO Mark Bezner feels validated, particularly in his assessment of the international markets: "OLYMP has a stronger presence than ever as a strong brand in Germany, with the domestic market contributing significantly to further growth.

However, the situation has become difficult in markets in Eastern Europe gripped by crisis and recession, particularly Russia, as well as Great Britain and Ireland. Continued market share growth in Germany has enabled us to absorb the reduction in the temporarily weaker export markets satisfactorily."

The clothing company has also experienced strong growth due to continually growing demand in the freer spending countries such as Denmark, France, Austria, Switzerland and the Benelux States, as well as China. The positive economic development has therefore helped to stabilise the company headquarters in Bietigheim-Bissingen (Ludwigsburg district).

Mark Bezner says, “In the German home market, the number of people employed by OLYMP again grew by 16 new jobs from 387 to 403 employees. The 2010 training quota will remain the same, and we will certainly still be in a po-sition to take on our trained job starters.”

In the future increased attention is to be paid in particular to the sales of shirts, polo shirts and ties in Scandinavia. For this reason completely new sales structures were created for the Norwegian and Swedish markets at the beginning of 2010.

OLYMP is to push on with the expansion of the casual OLYMP Novum leisurewear range

"Nine to five doesn't make a day. And leisure time should be no reason to suppress one's desire for fashion or quality." With this motto in mind, the business shirt specialist has over the past few years been producing a fashionable leisurewear collection under the "OLYMP Novum" brand which is becoming increasingly more important. With the start of the 2010 financial year, the company in-tends to pay greater attention to this growing fashion segment as a reaction to the clearly changed work and leisure behaviour of today's customers. This is why last year also saw a considerable in-vestment in the scope and direction of the collection.

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search