Home / Knowledge / News / Apparel/Garments / Equmen to build roster of professional sport ambassadors
Equmen to build roster of professional sport ambassadors
20
Jan '10
Men's performance underwear company, Equmen, has announced plans to continue growing profile in 2010 by building on the company's strong set of brand supporters from the professional sporting community.

"Our garments are designed to bring sport insights to improve the life of the every man with structured ergonomic support," says Equmen MD Gavin Jones. "Sportsmen get it immediately – support from this community helps to educate every man on the benefits."

Equmen has already built up a strong roster of advocates via the company's "Men of the World" initiative:

• David Haye, World Heavyweight Boxing Champion: "Core stability and support are extremely important in boxing. Equmen provides the extra solidarity I need during training and helps prevent injury."
• Les Ferdinand, Former England Footballer and avid golfer: "Equmen provides instant form correction – it is great on the field and has really changed my golf game."
• Danny Murphy, Fulham Mid-Fielder: "This shirt is fantastic for training. I don't know of any other that gives this level of support."
• Damian Taylor, European Tour Golf Coach: "My Equmen Core Precision Undershirt gives me the best possible stabilising support on the market. Not only does this garment provide essential support in the all important core areas, it is also the most comfortable garment available and can be worn in all climates."

"It is our ambition to expand the business globally by growing our contingent of high-profile advocates across the world," adds Jones.

Equmen

Must ReadView All

Textiles | On 24th Jan 2017

Textile industry demands relaxation of laws from Budget

The upcoming Union Budget 2017-18 should focus on relaxing certain...

President Donald Trump; Courtesy: White House

Textiles | On 24th Jan 2017

US sets ball rolling for withdrawal from TPP

President Donald Trump has set the ball rolling for withdrawal of the ...

Textiles | On 24th Jan 2017

Indian cotton consumption estimated at 290 lakh bales: CAI

The domestic consumption of cotton during the crop season 2016-17...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search