Home / Knowledge / News / Apparel/Garments / Speed skating gold medalist Yang Yang ties up with Anta
Speed skating gold medalist Yang Yang ties up with Anta
22
Jan '10
Anta, the official outfitter of the Vancouver 2010 Chinese Olympic Team, has completed a major endorsement deal with short track speed skating Olympic gold medalist and IOC nominee, Yang Yang. The Helios-brokered agreement involves the development and launch of a signature line that brings together Anta's high quality apparel with the grace and excellence of one of China's greatest athletes.

Yang Yang has also recently been nominated to join the International Olympic Committee. A national hero and the most decorated Chinese winter athlete in history, she is a two time gold medalist and winner of 59 World Titles in the sport of short track speed skating. “I look forward to a great partnership with Anta and continuing my relationship with Helios,” said Yang Yang. “The Anta partnership is a direct result of Helios' personal approach and excellent network of contacts in the industry.”

Helios has a long history of success assisting sponsors and members of the Olympic family with the achievement of their goals in relation to the Olympic Games. The globally recognized sports marketing firm has frequently procured athletes on behalf of major sponsors, including Lenovo, BHP Billiton and Fedex. Their relationship with Yang Yang has included representation and execution of a major endorsement agreement for the 2008 Beijing Games.

“This is an ideal partnership,” said Chris Renner, President of Helios China. “We are pleased to bring together an emerging company with such an outstanding representative of both the Olympic Movement and China's Olympic success.” Although retired from competition now, Yang Yang will be active in Vancouver, fulfilling a number of duties that are an outgrowth of her Olympic accomplishments.

With offices in Atlanta, Beijing, and Zurich, Helios delivers high quality sports consulting services to a wide range of global corporate sponsors, sports properties and cities seeking to host major international sports events. Most recently, Helios played a major role in helping the sport of golf return to the Olympic Games after an absence of 105 years.

Helios


Must ReadView All

Indian govt doubles MEIS incentive for garments, madeups

Textiles | On 25th Nov 2017

Indian govt doubles MEIS incentive for garments, madeups

Amid a sharp fall in exports, especially in October 2017, the Indian...

Bangladesh agrees to EU conditions for trade benefits

Apparel/Garments | On 25th Nov 2017

Bangladesh agrees to EU conditions for trade benefits

Bangladesh has decided to amend its labour law and the Bangladesh...

Infrastructure status to boost Indian logistics sector

Textiles | On 25th Nov 2017

Infrastructure status to boost Indian logistics sector

With the Indian logistics sector being granted infrastructure status, ...

Interviews View All

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search