Home / Knowledge / News / Apparel/Garments / Speed skating gold medalist Yang Yang ties up with Anta
Speed skating gold medalist Yang Yang ties up with Anta
Jan '10
Anta, the official outfitter of the Vancouver 2010 Chinese Olympic Team, has completed a major endorsement deal with short track speed skating Olympic gold medalist and IOC nominee, Yang Yang. The Helios-brokered agreement involves the development and launch of a signature line that brings together Anta's high quality apparel with the grace and excellence of one of China's greatest athletes.

Yang Yang has also recently been nominated to join the International Olympic Committee. A national hero and the most decorated Chinese winter athlete in history, she is a two time gold medalist and winner of 59 World Titles in the sport of short track speed skating. “I look forward to a great partnership with Anta and continuing my relationship with Helios,” said Yang Yang. “The Anta partnership is a direct result of Helios' personal approach and excellent network of contacts in the industry.”

Helios has a long history of success assisting sponsors and members of the Olympic family with the achievement of their goals in relation to the Olympic Games. The globally recognized sports marketing firm has frequently procured athletes on behalf of major sponsors, including Lenovo, BHP Billiton and Fedex. Their relationship with Yang Yang has included representation and execution of a major endorsement agreement for the 2008 Beijing Games.

“This is an ideal partnership,” said Chris Renner, President of Helios China. “We are pleased to bring together an emerging company with such an outstanding representative of both the Olympic Movement and China's Olympic success.” Although retired from competition now, Yang Yang will be active in Vancouver, fulfilling a number of duties that are an outgrowth of her Olympic accomplishments.

With offices in Atlanta, Beijing, and Zurich, Helios delivers high quality sports consulting services to a wide range of global corporate sponsors, sports properties and cities seeking to host major international sports events. Most recently, Helios played a major role in helping the sport of golf return to the Olympic Games after an absence of 105 years.


Must ReadView All

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Interviews View All

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search