Home / Knowledge / News / Apparel/Garments / Retail chain Buslik is expanding across the country
Retail chain Buslik is expanding across the country
30
Jan '10
According to Belarusian tradition, a stork brings good fortune to the village it settles in while in western culture the stork is commonly associated with childbirth. 'Buslik', which is Belarusian for 'little stork', is thus a well-chosen brand name for the leading Belarusian children's retailer. With the help of an European Bank for Reconstruction and Development (EBRD) equity investment, the retailer hopes to open several new shops all over Belarus, bringing high-quality children's goods at affordable prices to the average Belarusian family.

This is the first time the EBRD has taken a stake in the country's retail sector and it represents the Bank's third corporate equity investment in Belarus in the last 10 years. The Bank's 25.5 per cent stake will also entitle it to representation on the group's board of directors.

Owned by a group of Russian investors as well as by local partner and CEO Sergey Misyachenko, Buslik is part of the West Ost Union Commercial Industrial Group JLLC (WOU) which, in addition to operating a chain of 12 supermarkets, is also a major baby-food distributor in Belarus.

A modern shopping experience
The Buslik stores aim to provide everything children need from the time they are born until they become teenagers. This includes baby food, clothes, footwear, toys, books and prams.

“We have been impressed with the quality of the stores and products on offer, which include both imported and locally produced products,” says EBRD Senior Banker Irena Stanwell. “Buslik currently offers the largest range of children's products in Belarus and is renowned for its excellent customer service.”

WOU currently holds an estimated 4 per cent share of the market for children's goods and around 30 per cent of the infant-food wholesale market.

“This financing is very important because it supports our expansion plans," says Mr Misyachenko, Buslik's CEO. "We are aiming to keep focused on customer services and to react to changes such as the entry of strategic players into the market,” he stresses, adding that the group wants to strengthen its position as a leader in the retail sector.

All of the group's shareholders have a lot of experience in the children's sector and it is the management's expertise and dedication which most impressed the EBRD team working on the project. “The company management's strong track record and commitment to good corporate governance principles played a key role in the Bank's decision to make this investment,” says Ms Stanwell.

Investing in future customers
Favourable demographic trends which have seen increasing birth rates since 2004 combined with the Belarusian government's family-friendly social policy all bode well for the company's potential development and expanding clientele.

“We believe that Buslik has all the prerequisites to develop into a sizeable chain all over Belarus,” says Valdas Vitkauskas, EBRD Head of Office in Minsk. “In doing so it will have a strong social impact as its expansion into the regions and its wide network of stores mean it will be able to reach even remote consumers, offering a wide mix of goods at competitive prices.”

Retail is one of the most dynamic sectors in Belarus, boasting a growth of 17 to 20 per cent in recent years, and the country's only sector with predominately privately owned companies. The EBRD views retail commerce as vital to Belarus's development of a successful market economy.

European Bank for Reconstruction and Development


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Top executives
Textile industry

The foremost issue is bridging the skill gap

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search