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The Basics for modern man
Feb '10
Indochino announced the launch of its new and improved website which features a dynamic redesign, upgraded shopping navigation and customer experience, and its first permanent collection of timeless and essential suits called The Basics.

“We have grown to become the world's largest online retailer of custom suits and have a cutting edge approach to blending fast fashion with the tradition of bespoke. Our new website communicates that philosophy and our unique brand identity,” said Kyle Vucko, Indochino's Chief Executive Officer. “Everything we do is about providing a continuously more compelling product and experience for our customers. We launched our 40 character monogramming and a 100% Perfect Fit Promise with that in mind, and now a new site and collection.”

Features of the new website include: a redesigned shopping navigation that makes purchasing that perfect suit faster and easier; updated measuring videos and a step by step guide to the Indochino experience which assist new customers with their first foray into the exciting and well-fitting world of custom suiting; a comprehensive and inspiring Stylebook with expert fashion advice and suit education.

Indochino's website relaunch also features The Basics, a collection of five classic, versatile suits that will be a permanent fixture within the current catalogue of limited edition suits. The Ultimate Gray Suit, Classic Navy Suit, Essential Charcoal Suit, Basic Black Suit, and Timeless Charcoal Three-Piece Suit come handcrafted and made to measure.


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