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Market for denim jeans escalating
Feb '10
Though denims are more popularly associated with America, India has the credit of its early history. Initially jeans were ordered for the Italian sailors from the French city of Nimes. The fabric was dyed from a blue dye manufactured out of the indigo plant that grew in India.

Jeans has one more interesting Indian connection. The denim garments of Italian sailors, during the span of time, transformed into boiler suits for protecting their clothes.

These overall apparels were made from coarse and undyed calico fabric. This fabric is mainly associated with Calicut in India, and hence the name calico. These overalls were mainly manufactured in the Dongri area in Mumbai, and hence acquired the name 'Dungaree'.

Indian denim market is among the fastest growing market with a projected growth rate of 8-12%. Fashion is driving the sales of this apparel like never before. Fashion mania that is fascinating the jeans market is ubiquitous, cutting across the price segments and brands.

Denim industry in India is moving towards a positive phase, with the popularity of variety of denim apparels growing at a phenomenal rate.

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Fibre2fashion News Desk - India

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