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Undergarments industry carries huge potential
Feb '10
China's undergarment market is growing at a rapid pace and has achieved growth of around 20 percent annually in the last few years. Experts are of the opinion that the China's undergarment market has potential to grow to 500 billion Yuan in the next five years.

Domestic sales proportion of textile products witnessed an increase in the first half of 2009, domestic sales proportion of big and major enterprises for the first time exceeded 80 percent. By 2010, the proportion of above-scale enterprises is estimated to reach 83 percent, and it may exceed 85 percent by 2015.

Domestic market will be the most important component of China's textile industry. Domestic funded undergarment brands, which once started as OEM enterprises will have to pay more attention to competition in domestic market.

According to industry insiders, China's undergarment industry has a number of OEM enterprises and is fully comparable with international brands in quality, technology and other fields, but is still weak in brand building and marketing channel.

The real brand development era for China's undergarment sector seems to be round the corner. The industry will have to pay more attention to the creating brand awareness to catch the consumer's attention along with delving out high quality products.

Fibre2fashion News Desk - China

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Courtesy: Commonwealth Bank of Australia

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