As part of a promotion and marketing export program, the Brazilian textile, apparel and fashion industry is targeting 38 countries worldwide, in particular Middle-East countries like Saudi Arabia etc.
The strategic program initiated by TexBrasil will encompass 1,174 small and medium companies across the textile value chain which includes products like apparels, bed and bathing products etc.
The campaign which has a budget of US $572 million will target Middle-East oil-rich countries like Saudi Arabia, UAE, Kuwait and also Egypt. Texbrasil helps Brazilian companies to promote their products in export markets.