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SPANX Swimsuits to boost girl's poolside confidence
Feb '10
Sweaty palms, a racing pulse, and fear of the water…These are symptoms of SSD (Swimsuit Stress Disorder). A common ailment suffered by 99 percent of women, SSD generally occurs in the spring as women face the dreaded three-way mirror in search of a swimsuit or even just think about getting into one. Now, women can breathe easy and take the plunge with the only known cure for SSD, SPANX Swimsuits!

The brand known for revolutionizing women's undergarments is answering the call of women yet again and diving in with the launch of SPANX Swimsuits. Designed with the same patented Spanx Thinnovation™ that helps stars like Jessica Alba and Oprah get red carpet-ready, SPANX Swimsuits offer something for every body type with slimming one-pieces and tankinis, figure-flattering bikinis, a flirty swim dress, and a chic bubble skirt to help you take cover in style.

“I grew up in Clearwater, Florida, with a drawer full of swimsuits that all seemed to squeeze and pinch in all the wrong places,” said SPANX founder Sara Blakely. “And, when I heard that we were getting calls and e-mails from women asking if they can wear SPANX under their swimsuits, the visual of those tan lines was something I couldn't bear! I knew it was time for a better option. So, I got the team together, and we created a line of comfortable, slimming, and really cute swimwear for ourselves and for all of the SPANX fans who have been asking for it for years.”

Simply to dive for, SPANX Swimsuits incorporate smart features to boost any girl's poolside confidence:

• Released leg openings offer secure fit without the squeeze
• Great options for “the girls”: removable cups, underwire, or molded soft cups
• Slenderizing color blocking creates illusion of a trimmer tummy and narrower waist
• Luxurious, super premium Italian jersey fabric ensures suits will look new wear after wear
• Innovative compression liner provides comfortable yet powerful shaping all around midriff
• Runway-influenced details like swim velvet tiers and ruching keep you on the fashion forefront
• 5 different bottom styles sold as separates allow you to choose amount of control and coverage

The full collection is now available on spanx.com and will be at the following retailers by mid-February: Saks Fifth Avenue & Saksfifthavenue.com, Neimanmarcus.com, Bloomingdale's & Bloomindgales.com, Dillard's, Belk, Lord and Taylor, Von Maur, and Victoriassecret.com. Select styles available in sizes: 4-16. Color offerings include: Black, Flamingo, Chocolate, Pool, Teal, and SPANX Red.


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