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New faces of babyGap announced
05
Feb '10
America has voted the results are in. Gap revealed the four adorable, charismatic winners of its fourth annual Casting Call contest. Out of nearly one million entries, the next faces of babyGap and GapKids are William McLaughlin, 11 months, from Medford, MA; Shyenne Walker, 2, from Pembroke Pines, FL; Sammy Isselhardt, 5, from Saratoga, CA; and Madison Russell, 9, from Long Beach, CA. In addition to receiving incredible prizes from Gap and Disney Family.com, the winners will light up babyGap and GapKids store windows coast-to-coast starting in a campaign featuring Gap's iconic arch logo hoodie in bright springtime hues.

"Thanks to the enthusiasm of the parents across the country, this year's contest was our biggest and most successful to date," said Pam Wallack, president of babyGap, GapKids and GapMaternity. "Our annual Casting Call contest is always one of our favorite events of the year and on behalf of the entire Gap family, I would like to congratulate William, Shyenne, Sammy and Madison for becoming the newest faces of babyGap and GapKids."

Shot in San Francisco, the campaign shows each winner wearing the arch logo hoodie in different ways – hood up, hood down, zipped, unzipped, or even layered under a jean jacket. With its super soft fabrication, comfortable fit and cool, sporty style, this hoodie is a versatile piece that children love to wear year-round. It's available in baby, toddler and kids sizes and for spring, comes in a bright new palette of colors like pixie green, ruby red, comet blue and royal fuchsia.

"Disney Family.com was thrilled to host this year's Casting Call for the Gap. It was deeply satisfying to enable parents to share their beautiful children with us and to help them activate their social networks for fan voting. The viral activity generated by this was stunning," stated Emily Smith, vice president, Disney Online Mom and Family Portfolio.

Gap Inc


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