Home / Knowledge / News / Apparel/Garments / Casual Living brand joins Boston Apparel family
Casual Living brand joins Boston Apparel family
17
Feb '10
Monomoy Capital Partners, L.P a New York private equity fund that makes controlling investments in middle market companies, announced that it has acquired Casual Living U.S.A., Inc. from its family owners. Terms of the transaction were not disclosed.

Monomoy will consolidate business operations of Casual Living into its Boston Apparel Group platform, a leading catalog and internet retailer of women's value-priced apparel and accessories under the Chadwicks and metrostyle brands. Boston Apparel operates a warehouse and distribution center in Taunton, Massachusetts and is headquartered in West Bridgewater, Massachusetts.

Currently based in Tampa, Florida, Casual Living markets “casuals with a twist” to women between the ages of 45 and 60 with an average household income of $75,000 to $100,000. Casual Living sells its products through direct-mail catalogs (52% of sales) and its website (48% of sales) and offers best-in-class Spring and Summer collections in its market niche.

Monomoy will transition Casual Living's fulfillment, marketing, merchandising, and sourcing operations into Boston Apparel's existing infrastructure in Massachusetts. The Casual Living acquisition provides Boston Apparel with an expanded product offering, diversifies Boston Apparel's customer base, and complements Boston Apparel's Chadwicks and metrostyle brands.

“We are excited to add the Casual Living brand to the Boston Apparel family,” said David Myles, the Chief Executive Officer of the Boston Apparel Group. “Casual Living has developed a top-tier product offering and a loyal customer base over the past five years. We will nurture and grow the Casual Living product offering while providing expanded choices to our Chadwicks and metrostyle customers. In a difficult retail environment, the addition of Casual Living will substantially expand Boston Apparel's unique ability to provide consumers with the right products at the right price points every day.”

The Casual Living transaction marks the first add-on acquisition for Monomoy's Boston Apparel platform since Monomoy created the business in 2008 through the purchase of Chadwicks and metrostyle from Redcats USA, Inc. “Over the past 18 months, we have built an industry-leading cost structure, management team and product offering at Boston Apparel,” said Nathan Richey, a Monomoy Vice President. “Boston Apparel is now perfectly positioned to acquire additional brands and products that leverage its existing infrastructure and provide its customers with more choices and better value.”

Monomoy Capital Partners L.P.


Must ReadView All

Textiles | On 29th Jun 2017

Indian textile industry will reach new milestone by 2020

By 2020, textile technologies will be highly advanced not only with...

Alessandro Zucchi; Courtesy: ACIMIT

Textiles | On 29th Jun 2017

Alessandro Zucchi succeeds Carabelli as ACIMIT president

The members’ assembly of the Association of Italian Machinery...

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search