Home / Knowledge / News / Apparel/Garments / Casual Living brand joins Boston Apparel family
Casual Living brand joins Boston Apparel family
17
Feb '10
Monomoy Capital Partners, L.P a New York private equity fund that makes controlling investments in middle market companies, announced that it has acquired Casual Living U.S.A., Inc. from its family owners. Terms of the transaction were not disclosed.

Monomoy will consolidate business operations of Casual Living into its Boston Apparel Group platform, a leading catalog and internet retailer of women's value-priced apparel and accessories under the Chadwicks and metrostyle brands. Boston Apparel operates a warehouse and distribution center in Taunton, Massachusetts and is headquartered in West Bridgewater, Massachusetts.

Currently based in Tampa, Florida, Casual Living markets “casuals with a twist” to women between the ages of 45 and 60 with an average household income of $75,000 to $100,000. Casual Living sells its products through direct-mail catalogs (52% of sales) and its website (48% of sales) and offers best-in-class Spring and Summer collections in its market niche.

Monomoy will transition Casual Living's fulfillment, marketing, merchandising, and sourcing operations into Boston Apparel's existing infrastructure in Massachusetts. The Casual Living acquisition provides Boston Apparel with an expanded product offering, diversifies Boston Apparel's customer base, and complements Boston Apparel's Chadwicks and metrostyle brands.

“We are excited to add the Casual Living brand to the Boston Apparel family,” said David Myles, the Chief Executive Officer of the Boston Apparel Group. “Casual Living has developed a top-tier product offering and a loyal customer base over the past five years. We will nurture and grow the Casual Living product offering while providing expanded choices to our Chadwicks and metrostyle customers. In a difficult retail environment, the addition of Casual Living will substantially expand Boston Apparel's unique ability to provide consumers with the right products at the right price points every day.”

The Casual Living transaction marks the first add-on acquisition for Monomoy's Boston Apparel platform since Monomoy created the business in 2008 through the purchase of Chadwicks and metrostyle from Redcats USA, Inc. “Over the past 18 months, we have built an industry-leading cost structure, management team and product offering at Boston Apparel,” said Nathan Richey, a Monomoy Vice President. “Boston Apparel is now perfectly positioned to acquire additional brands and products that leverage its existing infrastructure and provide its customers with more choices and better value.”

Monomoy Capital Partners L.P.


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Carolin Russ

Weko, Weitmann &amp; Konrad GmbH &amp; Co KG, based in south Germany, is...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search