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Coventry ties up with Incorporatewear
18
Feb '10
Incorporatewear Ltd has successfully won the tender to provide corporate clothing to 500 staff across Coventry Building Society's branch network.

Coventry is the UK's third largest building society with over 1 million members. Its branches, spanning from Sheffield in the north to Oxford in the south, are currently undergoing an extensive refurbishment programme, which represents a considerable investment by the Society in face-to-face customer service.

To help staff more closely reflect the new in-branch image, the corporate clothing contract was put out to tender last year. Julie Parsons, Sales Project Support Manager for Coventry Building Society, commented, “From a wide variety of suppliers we drew up a shortlist of five managing agents, which included Incorporatewear. At first glance we could see that their designs really pick up on the colour-ways we used in the branch refurbishment programme.” Julie, who was assisted by Francesca Farmer, Management Information Analyst at the Coventry, added, ”The collective style of the proposed wardrobe is exceptionally smart but approachable, and reflects our style of customer service.”

The bespoke Coventry Building Society wardrobe features a British-made dark navy suiting fabric with a tan pinstripe, which picks up on the colour palette used in the Coventry's branch design. Peach and petrol blue shirts, blouses and tops are also included and accessories such as ties, scarves and cufflinks complete the look. The collection, to be worn by 500 male and female customer-facing staff, will be rolled out in the third quarter of 2010.

Brian Lamb, Director of Incorporatewear, said, “It's important for staff to look confident and feel comfortable in their everyday roles, so we introduced waistcoats for advisory staff, to give them a professional look, and knitwear, for staff in the branches, to give them a smart yet versatile option to a jacket.”

Looking forward to the roll-out, Julie concluded, “We've put together a project team at the Society who have been involved in all aspects, from design to initial samples. They will be the ones wearing the garments in our wearer trials taking place in May and June this year.”

Incorporatewear


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