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OLOL Tees encourages people to create their own legacy
19
Feb '10
While caring for his critically ill daughter, DC native Scot Aubinoe had a profound awakening about his calling in life. So, he sold his thriving real-estate business to follow his true passion: Give back to others while inspiring people to do the same. His new company, One Life One Legacy (OLOL), launches this month with the debut of an inspirational line of t-shirts that honors everyday heroes, inspires others to give back and encourages people to create their own legacy.

"Whether someone is persevering through a difficult life circumstance or someone has gone out of their way to help another in need, it is important to take the time to share these stories and pass on these heroes' legacies," said Aubinoe. "By doing so, I hope people are inspired to give back and make a difference in the lives of others as well."

OLOL launches with two core t-shirt lines. The "Legacy Tees" are emblazoned with a personal slogan that captures the strength and spirit of real-life, everyday heroes. Each tee is accompanied by a descriptive tag telling the story of whom the shirt honors and explains how he/she has touched the lives of others. The "Classic Logo Tees" are available with the One Life Legacy Logo on the front and the slogan "It's Not Just a Shirt" on the back.

Practicing what it preaches, OLOL has created the One Sold One Given Campaign. For each OLOL t-shirt sold, the company will give one shirt to a child in need. "We believe that people have good intentions of giving back, but are often distracted or too busy to do so. By purchasing an OLOL shirt, our customers can have an immediate impact on others," said Aubinoe. "At the same time, by wearing our shirts, they are helping to spread a positive message and inspire others to give back. So, you see, 'It's Not Just a Shirt.'"

Currently there are six heroes whose inspiring stories are brought to life through their mottos on Legacy Tees. Most live in the DC area and have or had a personal connection to Aubinoe. OLOL plans to expand its product offering with four new heroes/slogans each year. The heroes will be chosen from personal submissions to the OLOL website.

One Life One Legacy, LLC, is based in Gaithersburg, Maryland. Its mission is to create a culture that honors everyday heroes and inspires people to make a difference in the lives of others.

One Life One Legacy LLC


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