Home / Knowledge / News / Apparel/Garments / ShaToBu helps women fit workout into her day
ShaToBu helps women fit workout into her day
22
Feb '10
In the biggest shapewear news since the invention of the girdle, Mayfair Tech, Inc. introduces the first-ever shaper proven to burn calories when worn during everyday activities. Scientifically developed by chiropractor Dr. Denise Perron and shown to burn up to 12 percent more calories, ShaToBu - The Workout You Wear, is a new kind of shapewear that effortlessly shapes, tones muscles and burns calories as women go about their daily routine.

Fusing fashion with fitness, the seamless resistance band technology in ShaToBu makes muscles work a little harder during natural movement, thus burning more calories. With benefits that extend beyond ordinary shapers, ShaToBu not only gives an instantaneously sleeker silhouette, but women can also see and feel a difference in their bodies with regular use over time.

“I originally had the idea for this garment as a way to help my patients perform their exercises effortlessly,” said Dr. Perron. “After more than three years of development and scientific testing at the University of Virginia, I am so excited ShaToBu is now available to all women who want to increase the impact of their everyday movements.”

ShaToBu was designed with all-day comfort in mind, because the more a woman moves in ShaToBu, the greater the benefits. Specially-designed, non-binding waist and leg bands prevent rolling, cutting or bulging. An innovative fabric finish allows for breathability and dryness. Muscles are toned and calories are burned while women do everyday activities like moving about the office, going grocery shopping and walking the dog.

“Whether a woman is a new mom hoping to get her pre-baby body back, a busy professional, wanting to look great for a special occasion, or is just trying to get in better shape, ShaToBu helps her fit a workout into her day,” said Jacqueline Elman, Marketing Director for ShaToBu at Mayfair Tech, Inc.

Independent researchers from the Exercise Physiology Research Lab at the University of Virginia showed that this first-of-its-kind garment lives up to its name. They measured the oxygen output of women engaged in everyday activities such as walking on a treadmill and climbing stairs with and without ShaToBu. Since oxygen output is directly proportional to calories burned, it can be used to measure the garment's calorie-burning effect. The studies showed that most women burned up to 12% more calories when they engaged in these activities wearing ShaToBu.

“With regular use 12 hours a day, 7 days a week, a woman can potentially burn up to 30,000 extra calories in one year with ShaToBu,” said Professor Frank Katch, lead advisor to the University of Virginia research studies.

Mayfair Tech Inc


Must ReadView All

Apparel/Garments | On 27th Jun 2017

Vietnam to build fashion, textile, trading centres

Vietnam's Ho Chi Minh City will build large centres for designing...

Textiles | On 27th Jun 2017

Barcelona’s Unitin develops recycled Indigo yarns

Unitin, a trademark of Industrias Morera SA and a leading textile...

Information Technology | On 27th Jun 2017

ThreadSol to bring fabric solutions to Thailand

ThreadSol, an enterprise material management provider for the sewn...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search