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Lucy Activewear new collection features xBAR technology
27
Feb '10
The new Perfect Core Collection from lucy launches this week, marking the debut of the brand's new xBAR technology. This innovative collection combines new performance technology with the ultra-compressive lucy Powermax fabric to enhance core awareness and encourage body alignment.

xBAR technology for extreme body alignment and reforming is a system of strategically placed power mesh panels that offer targeted core support. The Perfect Core Pant and Perfect Core Knee Pant feature power mesh panels along the abdominals and lower back, offering the ultimate in support and compression to the core. The Perfect Core Racerback features a supportive shelf bra and front power mesh panels that flatten and shape the abdominals.

The Perfect Core Collection was developed in response to feedback from LUCYPRO instructors looking for additional core support. “We wanted to offer women the support they need to perfect alignment during practice. The Perfect Core collection helps bring awareness to the core, improving overall posture,” said Kira Karmazin, VP of Merchandising and Marketing for lucy.

Suzanne Bowen, international Pilates instructor and creator of 10 Minute Solution: Pilates Perfect Body, modeled the Perfect Core Collection for lucy's launch campaign and was one of the first to test it out. “I love the Perfect Core Pant because it fits in all the right places. The mesh panels increase core awareness and slim through the waist,” Bowen said.

lucy activewear


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