Home / Knowledge / News / Apparel/Garments / Macy's to launch KCP REACTION men's sportswear
Macy's to launch KCP REACTION men's sportswear
03
Mar '10
Macy's Inc and Kenneth Cole Productions Inc announced that they will launch a new, exclusive collection of men's sportswear in fall 2010. Under their strategic alliance agreement, Macy's will be the sole department store retailer of the new Kenneth Cole REACTION men's sportswear line within the United States and its territories.

The new REACTION men's sportswear collection will be geared toward cool millennial men with an energetic, downtown sensibility. It will include a special focus on denim, graphic tees, and woven shirts, and will appeal to a younger, more casual and price-conscious consumer than the more sophisticated Kenneth Cole New York collection. This new line will build on the historical success of REACTION at Macy's in other men's classifications, including footwear, outerwear, tailored clothing, dress shirts and ties, classification pants, bags and luggage, small leather goods, belts, men's jewelry, sunglasses and fragrance. With the addition of the men's sportswear category, REACTION will now be able to offer the Macy's man a complete lifestyle collection that satisfies his wardrobe needs from work to weekend.

The new collection will launch in September 2010 in 150 Macy's stores and online at macys.com. It is ultimately slated to grow to 550 doors, consistent with the existing REACTION brand penetration in other categories. The launch will include a roll out of new REACTION shop-in-shops in prime locations in Macy's stores across the country.

The distribution of all other men's and women's REACTION classification products will remain unchanged. The Kenneth Cole New York brand will maintain its current distribution in select better department and specialty stores as well as in Kenneth Cole retail stores worldwide. It will continue to be carried in select Macy's stores.

"The launch of this new men's sportswear collection with Macy's presents an extraordinary opportunity to add incremental growth to our business," said Jill Granoff, chief executive officer of Kenneth Cole Productions. "Macy's is one of America's most iconic retailers and has consistently been one of our most important partners. Together we have experienced great traction in various categories under the REACTION brand, and we believe that men's sportswear is the perfect opportunity to continue to develop our business and our partnership."

Terry J. Lundgren, Macy's, Inc. chairman, president and chief executive officer said, "Kenneth Cole is a name that is synonymous with updated style, and is recognized and preferred by many of our customers. By bringing the new REACTION men's sportswear collection exclusively to Macy's, we are continuing to differentiate our assortment and provide additional options for the man who wants to look and feel his best. REACTION will be a significant asset to our men's store."

Kenneth Cole, chairman and chief creative officer of Kenneth Cole Productions, said, "Terry and the Macy's team have always been terrific strategic partners. Over the years we have shared a common goal of offering modern, accessible fashion to the marketplace. With the launch of the new REACTION men's sportswear line, we have the opportunity to build on the proven success of the brand. We will be able to enhance our relationship not just with Macy's, but with our many loyal and supportive customers."

Macy's Inc

Must ReadView All

Courtesy: UPM Raflatac

Apparel/Garments | On 17th Jan 2017

New residue free textile label adhesive from UPM Raflatac

Producer of self adhesive label materials UPM Raflatac, has...

Courtesy: Authentic Brands Group

Apparel/Garments | On 17th Jan 2017

Teen retailer Aéropostale reopens 500 stores in US

Teen apparel retailer Aéropostale has reopened 500 stores in the US,...

Courtesy: Centric Software

Information Technology | On 17th Jan 2017

Centric releases version 6.0 of PLM solution

Centric Software, the leading PLM solution for fashion, retail,...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search