Home / Knowledge / News / Apparel/Garments / Arvind unveils 'ready-to-stitch' denims
Arvind unveils 'ready-to-stitch' denims
03
Mar '10
Arvind Ltd, the Rs 25 billion turnover integrated textile manufacturer and apparel retailer has unveiled its latest range of pretreated 'ready-to-stitch' (RTS) denims under the brand name of 'Arvind Intellifabrix' in Ahmedabad.

The new product has been developed through a research and development initiative of the denim division team and will be available in two different lines; denim chinos and denim jeans. The price points have been fixed between Rs 299 and Rs 450 per pack to be available in lengths of 1.3 meters.

A special treatment and finish has been accorded to the RTS denims. The pack will also carry accessories like branded buttons, zipper, labels, rivets and even pocketing fabric and can be stitched at any regular tailoring shop.

Mr Subir Mukherjee, Head, Sales and Marketing, Denim Fabrics told Fibre2fashion, “We are targeting the Indian workwear segment. People who don't find their perfect fit in the ready made segment can now wear a pair of jeans/ chinos stitched to their measure.

“Normally denim jeans are washed in an industrial laundry to take care of the superficial indigo colour and enhance touch and fill and since we have introduced some innovative finishes in the fabric itself so that after stitching, a consumer can start wearing jeans or Chino trousers without any industrial wash.

“Our range is in the right weight range for Indian weather and we are sure, the segment of consumers who find a pair of ready made jeans either too flashy or too expensive will now have the option of wearing a pair of jeans of the highest quality and yet affordable.”

Elaborating on the range he said, “This range includes single and two ply chinos and conventional denim fabrics and all fabrics are specially treated to enhance hand-fill and improve crocking values, along with which there are a wide range of designs and colours.”

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Textiles | On 27th Jun 2017

AEPC & NSDL to help exporters with GST compliances

Apparel Export Promotion Council (AEPC) and National Securities...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search