Home / Knowledge / News / Apparel/Garments / Recycle Your Blues by Cotton Inc & Gap
Recycle Your Blues by Cotton Inc & Gap
05
Mar '10
Cotton Incorporated announced that it will be working with Gap to launch the COTTON. FROM BLUE TO GREEN.denim drive in about 1,000 Gap stores across North America and Puerto Rico. Beginning March 5 through March 14, consumers across the country can donate old denim at their local Gap, which will then be given a "new life" by being converted into UltraTouch Natural Cotton Fiber Insulation, and donated to communities in need. Consumers who donate their denim will receive a 30% discount off new denim purchases, including 1969 Premium Jeans.

"Cotton Incorporated is delighted to team with Gap on the COTTON. FROM BLUE TO GREEN. nationwide denim drive," said J. Berrye Worsham, President, and Chief Executive Officer, Cotton Incorporated. "Year over year, this program continues to gain momentum, and the collaboration with Gap will build on the program's success over the past five years." Since the program began, the COTTON. FROM BLUE TO GREEN. denim drive has recycled enough denim to create natural cotton fiber insulation for over 540 homes.

The two-week denim drive is part of Gap's "Recycle Your Blues" event, where customers who donate denim will receive 30% off new denim purchases from Gap, GapKids or babyGap through March 14.

"We hope the drive will help foster awareness about cotton's recyclability among our consumers, while enabling them to give back to communities in need," said Marka Hansen, President, Gap North America. "What's more, with denim-on-denim being one of this spring's key trends, we think this is the perfect time to take the COTTON. FROM BLUE TO GREEN. denim drive nationwide to retail locations for the first time, giving customers an opportunity to recycle their old denim and pick up the latest Gap denim at a special discount."

The in-store program will be featured on Gap's online consumer site, as well as the COTTON. FROM BLUE TO GREEN. Web site, and Cotton Incorporated's own consumer Web site. Emails will be sent to both Cotton Incorporated and Gap subscribers, and the program will be promoted through social networking sites. As a call to action, Gap will air radio spots in top markets across the U.S. and Canada, and each Gap retail location will feature in-store displays, signage, and specially-branded collection bins.

Cotton Incorporated


Must ReadView All

US announces final CVD on fine denier PSF from China, India

Textiles | On 19th Jan 2018

US announces final CVD on fine denier PSF from China, India

The US secretary of commerce Wilbur Ross recently announced the...

EU consumers to gain from cheaper, safer, better e-payments

Apparel/Garments | On 19th Jan 2018

EU consumers to gain from cheaper, safer, better e-payments

European consumers can now reap the full benefits of paying online...

Telangana minister pitches for investments in S Korea

Textiles | On 19th Jan 2018

Telangana minister pitches for investments in S Korea

Industries and information technology minister of India’s Telangana...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search