Home / Knowledge / News / Apparel/Garments / Recycle Your Blues by Cotton Inc & Gap
Recycle Your Blues by Cotton Inc & Gap
Mar '10
Cotton Incorporated announced that it will be working with Gap to launch the COTTON. FROM BLUE TO GREEN.denim drive in about 1,000 Gap stores across North America and Puerto Rico. Beginning March 5 through March 14, consumers across the country can donate old denim at their local Gap, which will then be given a "new life" by being converted into UltraTouch Natural Cotton Fiber Insulation, and donated to communities in need. Consumers who donate their denim will receive a 30% discount off new denim purchases, including 1969 Premium Jeans.

"Cotton Incorporated is delighted to team with Gap on the COTTON. FROM BLUE TO GREEN. nationwide denim drive," said J. Berrye Worsham, President, and Chief Executive Officer, Cotton Incorporated. "Year over year, this program continues to gain momentum, and the collaboration with Gap will build on the program's success over the past five years." Since the program began, the COTTON. FROM BLUE TO GREEN. denim drive has recycled enough denim to create natural cotton fiber insulation for over 540 homes.

The two-week denim drive is part of Gap's "Recycle Your Blues" event, where customers who donate denim will receive 30% off new denim purchases from Gap, GapKids or babyGap through March 14.

"We hope the drive will help foster awareness about cotton's recyclability among our consumers, while enabling them to give back to communities in need," said Marka Hansen, President, Gap North America. "What's more, with denim-on-denim being one of this spring's key trends, we think this is the perfect time to take the COTTON. FROM BLUE TO GREEN. denim drive nationwide to retail locations for the first time, giving customers an opportunity to recycle their old denim and pick up the latest Gap denim at a special discount."

The in-store program will be featured on Gap's online consumer site, as well as the COTTON. FROM BLUE TO GREEN. Web site, and Cotton Incorporated's own consumer Web site. Emails will be sent to both Cotton Incorporated and Gap subscribers, and the program will be promoted through social networking sites. As a call to action, Gap will air radio spots in top markets across the U.S. and Canada, and each Gap retail location will feature in-store displays, signage, and specially-branded collection bins.

Cotton Incorporated

Must ReadView All

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Textiles | On 21st Oct 2016

ITMA Asia + CITME 2016 opens with record exhibitors

The fifth ITMA ASIA + CITME 2016 exhibition opened today in Shanghai, ...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search