Streetwear company Wildchild Nation, LLC announces a new partnership with the Philippine Allstars, the 2006 and 2008 World Hip-Hop and 2009 Malta Guiness Street Dance Champions. Wildchild Nation will provide online distribution of the Philippine Allstar's collection of garments and products as part of Threader, the first online urban clothing marketplace for the dance and entertainment industries.
Crew member Chelo Aestrid said, "It means a lot to our fans to have a website where they can find our streetwear. As we've grown our brand in the international Hip-Hop dance community, so many fans want to support our mission. Threader urban clothing offers them an easy way to do that as they ship all over the world for us."
Wildchild Nation co-founder, Marc David, commented, "We first met the Philippine Allstars in Las Vegas when they won the 2008 World Hip-Hop Championship. Their unique style and large international recognition grows our global audience on Threader. Not only do we serve their fans, but their supporters become introduced to a number of other streetwear brands already on Threader."
Threader has grown tremendously in the eight months since Wildchild Nation launched the streetwear website. There are now over fifteen brands on the site, and more than one third of the visitors are international. To accommodate this multi-national growth, Threader recently incorporated multi-lingual support, and now can be translated into fifty-two languages.