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Tommy Bahama announces 'Collector's Edition' MLB ream shirts
09
Mar '10
Tommy Bahama, the popular lifestyle brand, has announced the release of a new series of "Collector's Edition" Major League Baseball team shirts. These custom designed shirts are the next phase in the unique collaboration between Tommy Bahama and Major League Baseball Properties for co-branded collections of premium apparel.

Tommy Bahama celebrates the start of the 2010 baseball season with a series of "Collector's Edition" shirts individually created for eight Major League Baseball teams, including the Boston Red Sox, Chicago White Sox, Los Angeles Angels of Anaheim, Los Angeles Dodgers, New York Yankees, Philadelphia Phillies, Seattle Mariners, and St. Louis Cardinals. These unique shirts are individually designed for each team with customized graphics, team logos, landmarks and a genuine vintage style. Only a limited number of each team shirt will be produced, each numbered and accompanied by a Tommy Bahama Collector's Certificate. Tommy Bahama will release a new series of MLB team shirts at the beginning of each baseball season over the next several years.

The first team shirts to be released will be the New York Yankees and Boston Red Sox -- just in time for their season opener on April 4th at Fenway Park in Boston. They will be followed by the St. Louis Cardinals and Philadelphia Phillies in mid May; the Seattle Mariners and Chicago Cubs at the end of May and the Los Angeles Dodgers and Los Angeles Angels in early June. All eight team shirts are currently available for viewing at www.tommybahama.com and select Tommy Bahama's retail locations. The shirts will be sold exclusively through Tommy Bahama retail channels.

"We are very excited about these new Major League Baseball team shirts," said Terry Pillow, CEO Tommy Bahama. "These unique and beautifully made "Collector's Edition" shirts are just the type of thing we had envisioned when we began our relationship with MLB. Our talented design team worked very hard to create these special shirts and we're hopeful that Tommy Bahama and MLB fans will be equally excited when they see them. These are just the first of our series of MLB team shirts, and we look forward to creating "Collector's Edition" shirts for all of the teams in the MLB in the upcoming baseball seasons."

"Major League Baseball continuously looks for ways to provide our fans with new opportunities to connect with baseball and show their team pride," said Howard Smith, Senior Vice President, Licensing, Major League Baseball. "We recognize the strength and exclusivity of the Tommy Bahama brand, and are eager to launch this new line at the start of the 2010 season."

Tommy Bahama's collaboration with Major League Baseball Properties began with the release of the first "Collector's Edition" shirt to celebrate the 2009 World Series. This latest venture joins an established array of Tommy Bahama lifestyle products, which include apparel, accessories, home furnishings, restaurants &bars, retail stores, and even their own Tommy Bahama Rum. The pairing of Tommy Bahama and MLB for this project epitomizes the natural affinity that exists between these two brands. Legions of baseball players and fans alike embrace Tommy Bahama products as well as the company philosophy that… life is one long weekend.

Tommy Bahama


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