Home / Knowledge / News / Apparel/Garments / Nike introduces eco-friendly kit for Brazilian National Team
Nike introduces eco-friendly kit for Brazilian National Team
16
Mar '10
NIKE Middle East and Sun and Sand Sports unveiled the Brazilian National Team kit which will be worn by the world's leading players including Robinho who will take pitch in South Africa this summer wearing the most environmentally-friendly and technologically-advanced kit in football's history. The kit was unveiled by Mrs. Cecilia Bicca, representative of the Embassy of Brasil in the Mall of the Emirates, Galleria.

For the first time, all of Nike's national teams, including Brazil, will be wearing jerseys made entirely from recycled polyester, each one produced from up to eight recycled plastic bottles.

“This summer in South Africa Nike will give footballers an edge by providing the newest and most innovative product for the game's greatest players,” said Charlie Denson, President, Nike Brand. “With today's announcement, we are equipping athletes with newly designed uniforms that not only look great and deliver performance benefits, but are also made with recycled materials, creating less impact on our environment.”

Marvin Shaire, CEO of Gulf Marketing Group commented, “We are excited to bring Football fever to the region with the launch of the Brazil home and away kit in our Sun and Sand Sports – Nike stores.”

To make the 2010 national team kits, Nike's fabric suppliers sourced discarded plastic bottles from Japanese and Taiwanese landfill sites and then melted them down to produce new yarn that was ultimately converted to fabric for the jerseys.

This process saves raw materials and reduces energy consumption by up to 30 percent compared to manufacturing virgin polyester. By using recycled polyester for its new range of national jerseys, Nike prevented nearly 13 million plastic bottles, totaling nearly 254,000 kg of polyester waste, from going into landfill sites. This amount would be enough to cover more than 29 football pitches. If the recycled bottles used to make the jerseys were laid end-to-end they would cover more than 3,000 kilometres, which is more than the entire coastline of South Africa.

The national team kits represent an important step in the process to make all Nike products more sustainable.

In addition, all the national team kits have been designed with each country's national culture and identity in mind. Nike understands the pride athletes experience playing for their country so each kit has been designed to represent the heritage and unique football culture of the nine national teams.

The teams wearing Nike's new national team jerseys in South Africa are: Brazil, The Netherlands, Portugal, USA, South Korea, Australia, New Zealand, Serbia, and Slovenia.

The Brazilian National team kit is now available at local Sun and Sand Sports - Nike stores including: Mall of the Emirates, Dubai Mall, Dubai Festival City, Ibn Battuta, Deira City Centre in Dubai and Marina Mall and Al Wahda Mall in Abu Dhabi.

NIKE Middle East


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Warangal textile park gets environment clearance

The Kakatiya Mega Textile Park, coming up in Warangal district of...

Interviews View All

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X