Home / Knowledge / News / Apparel/Garments / Back to Beautiful provides ultimate comfort
Back to Beautiful provides ultimate comfort
18
Mar '10
Bali, the No. 1 national intimate apparel brand in department and mid-tier stores, has introduced new products featuring its signature Comfort-U Back design. The feature ensures the straps and back stay in place, delivering the ultimate fit and comfort in a place most women don't think to look – the back.

"The signature Comfort-U design from the Bali brand gives women a bra that is comfortable and elegant. With straps and a back that stay in place, she is going to feel sophisticated, pulled together and beautiful – delivering on the Bali brand's belief that when you feel beautiful, you are," said Jennifer Stell, Bali senior marketing manager. "We are excited to let women in on the secret to a great bra – it's in the back."

Available at retailers nationwide, the U Back design feature can be found in many of the best-selling Bali bras including Double Support and the new Back to Beautiful styles. Comfort-U Back bras blend fantastic full coverage and support with luxurious, soft fabrics to achieve a smooth look and comfortable fit.

The Back to Beautiful collection launched with a national advertising campaign featuring supermodel Helena Christensen. The multifaceted advertising campaign, created by Kraft Works NYC, includes television, print and online advertising, as well as internet-based social networking to leverage Christensen's beauty, style and self-confidence.

Bali

Must ReadView All

Apparel/Garments | On 6th Dec 2016

Alibaba merges Juhuasuan with Tmall.com

In a business reorganisation, aimed at making it easier for merchants ...

Courtesy: EFI Reggiani

Textiles | On 6th Dec 2016

EFI Reggiani shows inkjet textile solutions at India ITME

EFI Reggiani, a leading technology provider of a full range of...

Textiles | On 6th Dec 2016

Indonesian textile sector urges govt to regulate imports

The Indonesian textile industry urged its government to regulate...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search