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TESCO doubles range of Fairtrade cotton school uniforms
Mar '10
Tesco is aiming to become the number one in volume for Fairtrade cotton clothing as it continues to expand its Fairtrade clothing range. The retailer is the first supermarket to introduce Fairtrade cotton knitwear and is doubling its range of Fairtrade cotton school uniforms, bringing much needed benefits to farmers growing Fairtrade cotton in India and Africa.

In stores from the start of Fairtrade Fortnight, the stylish new knitwear collection is designed to appeal to a younger more fashion conscious customer as Tesco helps grow the market by making Fairtrade cotton clothing more accessible and appealing to more customers.

And in support of a campaign led by The People & Planet student group which aims for all UK schools to have Fairtrade cotton uniforms by 2015, Tesco is doubling the range of Fairtrade cotton school uniforms, with volume sales expected to grow by 85 per cent in 2010/11, making Tesco the UK's leading retailer for Fairtrade cotton school uniforms.

Terry Green, chief executive of Tesco UK Clothing said. “This is about offering customers greater choice at accessible prices making it easier for everyone to buy Fairtrade. Our move into Fairtrade cotton knitwear and doubling our Fairtrade school cotton clothing shows our continued commitment to the Fairtrade cause and further supports the 19,500 Fairtrade cotton farmers who supply us.”


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