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Turkish clothing brands carry high potential – UBA
Mar '10
Yilmaz Yilmaz, Chairman United Brands Association of Turkey (UBA), while addressing an Istanbul press conference revealed that, the UBA members during current year are expected to make an investment of $250 million in their respective brands.

The association has 400 well-known Turkish brands as its member. These brands own over 40,000 outlets in Turkey and around 1,175 outlets in 69 countries around the globe.

As of now, the UBA member's total annual turnover comes to US $24 billion, but the association intends to raise the figure to $50 billion by 2023, by developing and implementing new strategies, Yilmaz said.

He stated that, they intend to aid the Turkish brands with value addition and thereby facilitate sustainable growth at international level. He also added that UBA will carry forward its efforts, towards getting Istanbul recognized as a shopping and festival hub, the world over.

Yilmaz said that, Istanbul has the ability to become a fashion hub and to acquire such a title, UBA is active towards launching an 'Istanbul Fashion Fest'.

There is an ideal atmosphere for transforming Istanbul in a fashion hub, as Turkey not only produces but is also trades in those brands.

Yilmaz stated that, Istanbul has the potential that it come out as Europe's leading retail marketing place and added that, Turkish brands would develop as planned, if the regulations necessary for facilitating creation of a favourable atmosphere for Turkish fashion retail are made effective.

Unlike in the past when domestic markets were the prime selling points for Turkish products, now the brands are actually exploring the global apparel market, Yilmaz said.

This marks the beginning of a new era for Turkey's fashion retail industry, Yilmaz said, and added that education would shore up the new start. UBA intends to design contemporary education programmes for those youngsters who are desirous of establishing themselves in the retail fashion sector.

He divulged that the UBA is planning to conduct exclusive education programs at Istanbul Fashion Academy and also put in efforts towards setting up new departments in universities focusing on retail engineering.

Fibre2fashion News Desk - India

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