Pampers with Dry Max is the first high-tech diaper

20 Mar '10

5 min read

In addition, the new design also helps families reduce their impact on the environment by containing 9 percent less material weight which helps ensure that fewer resources are used. Using fewer materials in the new diapers can have a domino effect on packaging, transportation and manufacturing resulting in about 12 percent reduction in solid waste, 8 percent reduction in total energy demand, and significant progress against areas like global warming.

"After years of research, we are celebrating that our new Pampers Swaddlers and Cruisers with Dry Max have finally arrived on store shelves, featuring benefits that will score big with parents and babies while being one step better for the environment," said Jodi Allen, vice president of North America Baby Care at Procter & Gamble. "Just like the way technology is getting thinner, smaller and better than before, so is our new diaper line. You could say it is our first high-tech diaper – it has a high-performance core that helps lock wetness in for up to 12 hours while its new thinner design is more convenient for moms. Plus, since fewer resources are used in this diaper line, if every Pampers Swaddlers/Cruisers mom switched to Pampers with Dry Max, together they could save approximately 20 million pounds of trash ever year."

Before the product arrived on retail shelves, Pampers Cruisers with Dry Max was distributed to panels of moms who tested the diapers with their little ones and applauded the results. Pampers worked with Parenting magazine to provide samples to 125 members of the publication's network of Mom Testers across the country and found that 92 percent of Parenting's Mom Testers liked that Pampers Cruisers with Dry Max are thin and provide great performance while 84 percent said they would recommend Pampers Cruisers with Dry Max to other moms. In addition to being honored as a Parenting magazine Mom Tested Pick, Pampers Cruisers with Dry Max has also been awarded top accolades from other distinguished parenting organizations. The product has been selected as an iParenting Media Award Winner, is a recipient of the Mom's Choice Award and was recently named a Parent Tested, Parent Approved (PTPA) Award Winner.

Procter & Gamble

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