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Strategic Partners to distribute Dickies' medical apparel
20
Mar '10
Dickies, the innovative work wear and lifestyle apparel brand, announced a new licensing agreement with Strategic Partners Inc the recognized leader in medical apparel and medical footwear, for the design, production and distribution of medical channel products. Dickies' extensive portfolio of licensees continues to deliver work wear and work-inspired lines including bags, footwear, belts, socks, headwear, sunglasses, kidswear, men's tops and junior girls apparel in addition to medical wear.

“Our licensing partnerships continue to evolve so the Dickies brand remains synonymous with high quality products, unique design and innovative marketing,” said Michael Penn, Vice President of Licensing for Dickies. “Strategic Partners is the premiere medical uniform company, with a proven track record of product design, quality, marketing and service.”

“Dickies is a powerful brand with a loyal following among medical consumers. We are honored to represent the Dickies brand in the medical uniform market,” said Michael Singer, Chief Executive Officer of Strategic Partners, Inc.

Design and production of the Dickies' medical apparel and footwear will begin immediately with marketing and distribution expected to begin in the latter part of 2010.

Dickies

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