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Dreams Inc prtners with NBCSports
24
Mar '10
Dreams Inc the vertically integrated leader in the licensed sports products industry, has partnered with NBC Sports, to manage NBCSports.com's online store, Shop.NBCSports.com that is live. The announcement was made by Rick Cordella, General Manager, NBC Sports Digital and Kevin Bates, Dreams Retail President and FansEdge Founder.

“We are thrilled that our proven e-commerce platform has been embraced by a television network powerhouse such as NBC Sports as a way to offer sports fans quality products through their web site,” said Bates. “Combined with our industry recognized customer service and endless assortment of licensed goods, Shop.NBCSports.com will be an online Mecca for sports fans to purchase products.”

“NBCSports.com's strong sports audience and Dream's superior sports e-commerce platform are a perfect match to deliver both licensed and branded products to the Internet sports marketplace,” said Cordella.

Shop.NBCSports.com includes a full line of licensed sports products from sweatshirts, jerseys, hats and footwear to tailgating necessities, including yard signs, grill covers and towels. In addition, the site offers a select line of NBC Sports branded apparel.

The deal marks Dreams Inc.'s first partnership with a television network. This venture follows on the success of other top-tier clients including the NCAA Football, the Philadelphia Eagles, AOL, USA Today and Sporting News.

Dreams Inc


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