Home / Knowledge / News / Apparel/Garments / Indian consumers vote amante as 'Product of the Year'
Indian consumers vote amante as 'Product of the Year'
27
Mar '10
amanté, the world-class Sri Lankan lingerie brand has been feted for innovation by the Indian consumers in the largest independent survey carried out in India. 'Product of the Year' (POY) is the global consumer recognition standard in retail products adopted by 28 countries over 23 years. The survey which covers 36 categories was conducted by AC Nielson across 30,000 consumers in India. amanté, released exclusively in India, won in the lingerie category for its Coordinated Set. The award was received by Mr Ajay Amalean, Managing Director of amanté at a prestigious ceremony on March 06th 2010, in Mumbai, India.

The products that were recognized as the Coordinated Set included the Floral Romance Bra, an elegant full cleavage t-shirt bra, and the 'second-skin' Silicone Floss Panty, made of ultra-soft premium fabrics. While the bra's 2mm pad ensures a smooth appearance, the panty's silicone floss bonding ensure that no panty lines are visible. Both are truly international products, which are designed and manufactured for the modern woman. This was the first time a lingerie product was voted as 'Product of the Year' indicating the fact that amante has perfectly understood their Indian consumer.

In an era where brands tussle for consumer mind-space, the most effective avenue for amanté has proven to be their value premium positioning and customer centric innovation. Their customer base consists of discerning and enterprising women, who appreciate and value quality intimate apparel. This is exactly what amanté has offered them.

The jury, comprising of industry leaders, senior journalists, eminent personalities and representatives of consumer groups first validate all entries. Once these products are validated, the consumer voting process is carried out. Winning products gain instant shelf recognition, with reported increase of sales for previous winners. This award raises the benchmark for innovation and is a clear consumer verdict. "The Product of the Year formula is very simple. It is a value chain that is created by the consumer and the manufacturer through a continuous process of evaluation by both. The consumer judges the best innovations. The manufacturer strives to better it through better understanding and insights that the POY survey provides," says Charulata Ravi Kumar, Chief executive Officer, Product of the Year, India.

Commenting on the award, Mr Ajay Amalean, Managing Director of amanté said, “This award is a clear indication of amanté's leadership in the Indian consumer market. Achieving this honour in less than two years from market entry is a tremendous achievement for us and augurs well for our future.”
The list of winners also included Garnier Age Lift Triactive for Anti-Ageing, Vaseline Healthy white for Body Lotions, HP Pavilion Desktops for desktop PCs, Lipton Yellow Label for Hot Beverages, LG Jazz Theatre Series for LCDs, and LG GD 900 Crystal for Phones.

Launched in India inthe Fall of 2007, amanté is a subsidiary of MAS Holdings, South Asia's largest supplier of niche market intimate wear. The brand embodies two decades of excellence by MAS in this field. With a vision to be the leading value premium lingerie brand in the Asian Region, amanté offers elegance, comfort and value to the Modern Asian woman. Their fully integrated supply chain and design offices in New York, London & Hong Kong offers a premier product set to the latest international trends and styling. Emphasising on the speciality of each product, just like the woman it adorns, amanté is currently sold in 233 retail outlets across 22 Indian states.

The 'Product of the Year' awards presentation will be aired on Star World and Star One on 21st March 2010 at 7.00 p.m.

MAS Holdings (Pvt) Ltd

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

New Pashmina Dehairing Plant to come up in Leh

A new Pashmina Dehairing Plant will be installed at Leh to increase...

Apparel/Garments | On 25th Mar 2017

Net sales at Christopher & Banks fall 10% in Q4

Net sales totalled $85.0 million for the fourth quarter ended January ...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search