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HELLENIC & Crescent to target new market segments
30
Mar '10
HELLENIC FABRICS S.A. announces the establishment of a joint venture company, together with CRESCENT BAHUMAN LTD, as part of a strategic alliance between the two companies. The newly formed company, is called HELLENIC CRESCENT and is based in the U.K.

HELLENIC FABRICS S.A. ranks among the leading European denim manufacturers, exporting denim fabrics to thirty different countries worldwide.

CRESCENT BAHUMAN LTD is a vertically integrated denim garment manufacturer based in Lahore, Pakistan and is one of the biggest vertical denim companies in Asia. CRESCENT BAHUMAN is part of affiliated group of companies, which engage in a range of industrial activities spanning steel production to sugar production to textiles manufacture. This is one of the largest and most diversified groups in the area.

Through this partnership, HELLENIC FABRICS S.A. aims at increasing its sales by becoming more vertically integrated. In that way, HELLENIC FABRICS S.A. will target new market segments, and at the same time enhance its competitiveness and growth potentials in the world denim market.The customer will be offered market leading and innovative fabric research and development, and/or the ability to take advantage of the convenience and value of full package product.

HELLENIC FABRICS S.A. is willing to retain its production base in Greece, operating three production facilities (cotton ginning, spinning and denim manufacturing) in three different locations, employing a total force of 500 employees.

HELLENIC FABRICS S A

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