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Lands' End Swimwear: its suits you
07
Apr '10
Whether it's a revolution or simply a revelation, women have discovered they are wearing the wrong sizes when it comes to bras, jeans and now, swimsuits. In fact, according to a recent survey of more than 1,000 women conducted by Lands' End, eight out of ten surveyed confessed to having worn the wrong size swimsuit. They also believe other women wear the wrong size suit as well; 71 percent believe the majority of women wear the wrong size suit. This could explain why respondents have experienced swimsuit-sizing mishaps such as saggy bottoms (65 percent), cleavage overflow (58 percent), behind busting out/seat creep (56 percent) and muffin top (54 percent).

“With so many advances in swimsuit design, high-performance fabrics and a full range of available sizes, there is no reason why any woman should experience muffin top or saggy bottoms,” said Suzanne Bryant, vice president of design, Lands' End. “At Lands' End, we know it's critically important to have a proper-fitting swimsuit so women can feel and look great on the beach or by the pool. As a result, we offer hundreds of styles that provide solutions for every shape with design details to fit and flatter. And, we offer a full range of sizes including regular, petite (short) and long (tall) torso, mastectomy, D-DDD cup sizes and plus sizes.”

Sizing Up Swimwear Options at Lands' End
The survey also found more than half of respondents (54 percent) purchase swim bottoms in a size that is too big hoping for more coverage while a third (34 percent) have squeezed into a suit that is too small because a larger size was not available. It's not surprising that women are compromising when it comes to finding their true size since an overwhelming majority of survey respondents (79 percent) stated they fell in love with a swimsuit style, but it was not available in their size.

“Women are not one size fits all especially when it comes to swimwear,” stated Bryant. “At Lands' End, we offer a large variety of sizes in every swimsuit style and this year we have more options than ever before. In addition, we offer several collections of swim separates to help women mix and match sizes and styles.”

Swimwear Beyond the Numbers
According to Bryant, it's more than a numbers game when it comes to finding a figure-flattering swimsuit. Body shape, style preference, color and pattern play a key role as well. Seven out of ten survey respondents agree and believe the biggest swimsuit mistake women make is purchasing the wrong style suit for their body shape. Bryant suggests using resources such as the Lands' End body shape icons to easily search out swimsuits that are designed to flatter differing body shapes. This season, the company has introduced a new “circle” icon to the mix offering a total of five body shape icons: Inverted Triangle, Star, Triangle, Circle and Rectangle. The icons help women easily seek out swimwear to complement their proportions and specific body shapes.


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