Home / Knowledge / News / Apparel/Garments / Lands' End Swimwear: its suits you
Lands' End Swimwear: its suits you
07
Apr '10
Whether it's a revolution or simply a revelation, women have discovered they are wearing the wrong sizes when it comes to bras, jeans and now, swimsuits. In fact, according to a recent survey of more than 1,000 women conducted by Lands' End, eight out of ten surveyed confessed to having worn the wrong size swimsuit. They also believe other women wear the wrong size suit as well; 71 percent believe the majority of women wear the wrong size suit. This could explain why respondents have experienced swimsuit-sizing mishaps such as saggy bottoms (65 percent), cleavage overflow (58 percent), behind busting out/seat creep (56 percent) and muffin top (54 percent).

“With so many advances in swimsuit design, high-performance fabrics and a full range of available sizes, there is no reason why any woman should experience muffin top or saggy bottoms,” said Suzanne Bryant, vice president of design, Lands' End. “At Lands' End, we know it's critically important to have a proper-fitting swimsuit so women can feel and look great on the beach or by the pool. As a result, we offer hundreds of styles that provide solutions for every shape with design details to fit and flatter. And, we offer a full range of sizes including regular, petite (short) and long (tall) torso, mastectomy, D-DDD cup sizes and plus sizes.”

Sizing Up Swimwear Options at Lands' End
The survey also found more than half of respondents (54 percent) purchase swim bottoms in a size that is too big hoping for more coverage while a third (34 percent) have squeezed into a suit that is too small because a larger size was not available. It's not surprising that women are compromising when it comes to finding their true size since an overwhelming majority of survey respondents (79 percent) stated they fell in love with a swimsuit style, but it was not available in their size.

“Women are not one size fits all especially when it comes to swimwear,” stated Bryant. “At Lands' End, we offer a large variety of sizes in every swimsuit style and this year we have more options than ever before. In addition, we offer several collections of swim separates to help women mix and match sizes and styles.”

Swimwear Beyond the Numbers
According to Bryant, it's more than a numbers game when it comes to finding a figure-flattering swimsuit. Body shape, style preference, color and pattern play a key role as well. Seven out of ten survey respondents agree and believe the biggest swimsuit mistake women make is purchasing the wrong style suit for their body shape. Bryant suggests using resources such as the Lands' End body shape icons to easily search out swimsuits that are designed to flatter differing body shapes. This season, the company has introduced a new “circle” icon to the mix offering a total of five body shape icons: Inverted Triangle, Star, Triangle, Circle and Rectangle. The icons help women easily seek out swimwear to complement their proportions and specific body shapes.


Must ReadView All

Textiles | On 22nd Jun 2017

Zund unveils cradle feeder roll-feed system for fabrics

Zund Systemtechnik AG, Switzerland’s textile machinery firm that...

Textiles | On 22nd Jun 2017

Hpfabrics opening production facility in Forsyth County

Hpfabrics, manufacturer of raw fabrics, is opening a new production...

Courtesy: Napapijri

Apparel/Garments | On 22nd Jun 2017

Napapijri's Superlight Parka is free of fur and down

Napapijri has introduced the new Superlight Parka, a new lightweight...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search